Facebook continued the process of converting games from Facebook Credits to local currencies, which it initially announced in March, with Wednesday’s release of the local currency payments application-programming interface for developers, which now have 90 days to integrate the API.
Facebook’s partnership with TrialPay’s DealSpot expands the reward program from in-game advertising to site-wide opportunities to receive Credits in exchange for watching video ads.
Earlier this week I had the opportunity to speak with Will O’Brien of TrialPay to discuss the company’s offering and the current state of offer-based advertising on the web. While there has been the argument that social applications don’t have effective monetization strategies, there’s no doubt that social games have already cracked the monetization nut and are bringing in significant revenue.
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