Social media users love Dove, as Unilever’s personal-care-product line finished atop the debut edition of The Love List, a new monthly report from social relationship platform Hootsuite that uses data from its uberVU unit to rank more than 450 of the top brands globally.
Facebook appears to have quietly revamped its Places page, adding distinctive cover images and different sections by city and category, along with integration with the social network’s page locations application-programming interface, Graph Search queries and user-generated content. Reader Matteo Gamba shared several screenshots with AllFacebook.
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
Former Facebook Director of Engineering Ari Steinberg, who headed the social network’s Seattle office, left the company last October, saying that he planned to launch a travel startup. That travel startup is Vamo, which raised $1.6 million in capital, according to TechCrunch.
Facebook’s Open Graph is a popular stop on the itinerary of travel reviews site TripAdvisor, which said engagement on its site is 27 percent higher from users of the social network, adding that one out of three new reviews are posted by users signing in with login with Facebook.
Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.
Many Facebook users worry about their personal identities being compromised on the social network through unfortunate photos or tagged posts. But a University of Cambridge study shows that it’s possible to gain information such as political affiliation and ethnicity just from seeing Facebook users’ likes. Social security firm Secure.me also published a top 10 list of the Facebook applications that require this information when users connect to them.
Facebook wants to push more notifications, alerting users that there are games to be played and applications with which to be interacted, but it wants to make sure that it doesn’t spam people. The site announced Friday that is putting more controls in place to ensure that users aren’t bombarded with notifications that will only be ignored or hidden.