Social engagement and loyalty rewards program provider SocialToaster announced that it joined sponsored social company Izea’s Izea Exchange ecosystem in order to better manage and execute its sponsorship campaigns across social networks including Facebook, Twitter, Instagram, Tumblr, YouTube and LinkedIn.
Reports of the demise of Facebook’s teen user base have been greatly exaggerated, at least according to Forrester Research, which reported that the social network performed quite favorably in its recent survey of 4,517 U.S. online users between the ages of 12 and 17.
Being a Facebook Preferred Marketing Developer doesn’t mean companies can’t focus on other social networks, as well, and PMD Gigya announced that it expanded its consumer-management offerings by reaching a partnership with Tumblr.
The Electronic Frontier Foundation released its 2014 Who Has Your Back? report, detailing Internet companies’ efforts to protect their users from government requests, and Facebook was one of a handful of companies to receive stars in all six criteria.
The shortest distance between two points is a straight line, and in the case of deep links within applications, App Links, an open, cross-platform solution for app-to-app linking introduced by Facebook at its F8 global developer conference in San Francisco Wednesday, bypasses mobile browsers as part of its straight line.
Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
Social-sponsorship outfit Izea announced the debut of its Sponsorship Marketplace Monday, saying that the real-time marketplace will allow brands and creators of sponsored content to team up on social networks including Facebook, Twitter, Instagram, Tumblr, YouTube, and LinkedIn.