With the uproar over the National Security Agency’s Prism initiative, in which the NSA allegedly obtained direct access to the servers of Internet companies including Facebook, Google, Apple, Microsoft, Yahoo, PalTalk, Skype, and AOL, those companies are likely facing heightened scrutiny, despite firm denials by Facebook and by its co-founder and CEO, Mark Zuckerberg, of any knowledge of or participation in Prism. A few eyebrows were likely raised over the weekend, when access to Tumblr page Obama Is Checking Your Email was being blocked by the social network, but the situation has been rectified.
Friday seems to be a popular day for debuting Instagram applications and services, as startup Piccolo announced its beta launch, aimed at allowing users to automatically receive printed copies of their photos on Facebook and Instagram each month, as well as having those same photos sent to family or friends.
Social marketing platform Shift released its Shift Media Manager social advertising application platform Thursday, while Teckler, a knowledge community for independent creators, launched its global social media site, which is integrated with Facebook, and Strategic Preferred Marketing Developer Brand Networks announced that it raised $68 million in growth financing.
Myriad reports have said that Facebook has a problem with teen users eschewing the site for social networks such as Tumblr. A few sources have reported Friday that Yahoo may be trying to purchase Tumblr, but Facebook could also be in these discussions, as well. According to AllThingsD, Yahoo is rumored to be willing to pay up to $1 billion to purchase Tumblr, but Forbes and GigaOM think that Facebook could swoop in and add the blogging site. However, it’s unlikely that Facebook will get the chance.
While there have been two unofficial Facebook applications for Google Glass, Google announced Thursday at its I/O conference that an official Facebook app is coming to the high-tech specs. It will allow Google Glass owners to instantly share photos to their Facebook accounts.
Self-service ad-buying and analytics platform Optimal announced the launch of audience analytics dashboard Optimal Analytics, which allows brands to examine audience demographic and behavioral statistics and track competitive brand activity across social networks including Facebook, Twitter, Pinterest, and Tumblr.
It seems like on a monthly basis, there’s been a report or study that says teens and young adults are avoiding Facebook in favor of other sites or applications such as Tumblr, Twitter, and Snapchat. Some have even felt that it’s a death knell for the future of the company. But as Chief Financial Officer David Ebersman said during Wednesday’s first-quarter earnings call, Facebook isn’t concerned about these reports.
One of the main topics concerning Facebook now is whether or not teenagers are getting tired of the site, or are avoiding the social network completely because it’s not cool. Younger users also likely have reservations about joining a site where their parents are, preferring Tumblr and other sites. Right Mix Marketing put together an infographic, offering some reasons why teens may not want to be active on Facebook.