Although it wasn’t exactly a scientific study, a Reuters report notes that more young adults think Microsoft’s cool factor is on the rise than Facebook’s. While 50 percent of those aged 18 to 29 polled said that Microsoft is cooler now than it was a year or two ago, 42 percent felt the same about Facebook.
Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, and owned Facebook media are becoming blurred, it’s time to expand its offerings. We Are Social announced that it is offering support for companies that plan to pay for advertising on Facebook and other social media sites. The company hired David Gilbert, formerly of TBG Digital, to run this new program.
Despite the fact that not every Facebook user has access to its new graph search feature, sadly including yours truly, a Tumblr meme poking fun at the unlikely results of some searches already exists in the form of Actual Facebook Graph Searches.
For many people, Facebook is the first site they log into every morning and the last thing they check before going to bed. All of that time can really add up. Law firm Morrison Foerster, through its Socially Aware blog, found out that people spend upwards of six hours per month on Facebook, far more than any other social media site. It also discovered that 29 percent of people surveyed watch TV while they check Facebook.
Billionaire Mark Cuban used his blog on The Huffington Post to clarify his thoughts on Facebook and his dissatisfaction with the social network’s page algorithm, saying that Facebook is behaving more like a search engine in trying to deliver content to its users’ news feeds based on relevancy and engagement.
Billionaire Mark Cuban, owner of the National Basketball Association‘s Dallas Mavericks, is quite displeased with Facebook’s page algorithm. Angered that only a fraction of Mavericks fans are seeing posts, Cuban is getting serious about moving more of his business from Facebook to Twitter and other social media sites. However, analytics platform PageLever feels that Cuban’s claims don’t exactly hold much weight.
With more and more Facebook users accessing the social network via mobile devices, Citrix examined where mobile traffic driven by Facebook was going, finding that 77 percent of the data volume generated by the social network’s mobile applications went to these five sites: YouTube, Twitter, Tumblr, Yahoo, and eBay.
Facebook’s trademark color has always been (and will likely always be) blue. However, on Friday, the social network will turn select national pages purple as it joins Tumblr and Yahoo in support of gay youth on Spirit Day.
Teenagers are using all kinds of social networks nowadays — Tumblr, Pinterest, Facebook, Twitter — but they’re not really flocking to one exclusively. It seems like every month, a study shows that teens favor one social media site over another. Now a new study from Piper Jaffray claims that Facebook has beaten Twitter as the hot social network du jour.