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Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets

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With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?

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Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!

When Democracy Falls From The Sky Thanks To Google And Facebook

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The Internet is the ideal channel through which to publish and circulate photos and videos of atrocities, and it is a place where citizens can organize to better resist and overthrow their oppressors — that is, provided they can gain access to the Internet. Enter Facebook and Google, which are working independently on two similar projects to enable free, uncensored Internet access from the sky.

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Facebook Addresses Duplicate And False Accounts, Teen Usage In Form 10-K

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Facebook said in its Form 10-K filing with the Securities and Exchange Commission that duplicate accounts may have made up between 4.3 percent and 7.9 percent of its worldwide monthly active users in 2013, and that fake profiles that were misclassified by users may have represented 0.8 percent to 2.1 percent of MAUs, while undesirable accounts possibly comprised 0.4 percent to 2.1 percent. The social network also addressed its decline in teen usage.

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Facebook Data Science Team Examines Coordinated Migration

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Aude Hofleitner, Ta Virot Chiraphadhanakul, and Bogdan State of the Facebook Data Science Team tapped into the social network’s wealth of information to examine what they call coordinated migration, when a significant number of users moved from one city to another, by analyzing aggregate, anonymized data on all users who list both their hometowns and current cities on their profiles.

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