With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?
Facebook’s Preferred Marketing Developer program added some Turkish flavor with its addition of Istanbul-based Adphorus, an ad-optimization platform that uses the social network’s ads application-programming interface.
Facebook addressed duplicate and fake accounts, teen usage, and potential closing dates for its acquisitions of WhatsApp and Oculus VR in its Form 10-Q quarterly report to the Securities and Exchange Commission Friday.
The Internet is the ideal channel through which to publish and circulate photos and videos of atrocities, and it is a place where citizens can organize to better resist and overthrow their oppressors — that is, provided they can gain access to the Internet. Enter Facebook and Google, which are working independently on two similar projects to enable free, uncensored Internet access from the sky.
Facebook Releases Second Global Government Requests Report, Adds Requests To Restrict, Remove Content
Facebook announced the release of the second edition of its Global Government Requests Report, and this time around, it added government requests to restrict or remove content to the information it previously provided on government requests for account information.
Facebook said in its Form 10-K filing with the Securities and Exchange Commission that duplicate accounts may have made up between 4.3 percent and 7.9 percent of its worldwide monthly active users in 2013, and that fake profiles that were misclassified by users may have represented 0.8 percent to 2.1 percent of MAUs, while undesirable accounts possibly comprised 0.4 percent to 2.1 percent. The social network also addressed its decline in teen usage.
Russian search engine Yandex reached an agreement with Facebook, giving it access to the social network’s “firehose” of public data for the search engine’s users in Russia, Ukraine, Belarus, Kazakhstan, other Commonwealth of Independent States countries, and Turkey.
Facebook finally responded to calls for more specific data on monthly active users, daily active users, and mobile MAUs and DAUs by specific country, but only in a eMagazine distributed to its advertising partners, titled “Facebook: The Annual.” However, a copy was leaked to TechCrunch.
Aude Hofleitner, Ta Virot Chiraphadhanakul, and Bogdan State of the Facebook Data Science Team tapped into the social network’s wealth of information to examine what they call coordinated migration, when a significant number of users moved from one city to another, by analyzing aggregate, anonymized data on all users who list both their hometowns and current cities on their profiles.