Facebook users who like the pages for television shows are 75 percent more likely to watch those shows, according to a recent study by media giant Viacom and its Viacom International Media Networks division.
Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media.
Facebook announced Tuesday that the application modules it introduced for Timeline in March have now been rolled out to all users, encouraging app developers in a post on its developer blog to incorporate these sections into their apps
Facebook is expanding its options on mobile with regard to letting users post about media they want to experience — but the site recently told AllFacebook that a recent discovery is a bug. Previously, a user could click on a book that a friend posted about through a sponsored story and say that they’ve read or want to read. Sister site Inside Facebook discovered that now, iOS users (we haven’t seen this for Android yet) can tap sponsored stories about a show or movie to indicate that they have watched or want to watch. Facebook said that this is a bug and that advertisers would not be charged for clicks.
Facebook has been pushing users to share more of what they love, especially through structured status updates. Users can now post visual stories that say they’re watching “Game of Thrones,” or “The Big Bang Theory,” and those preferences will be added to users’ Timelines under favorite shows. But does liking a show’s Facebook page necessarily correlate to watching it? In a recent study, CitizenNet discovered that a 3 percent increase in likes for a show’s page usually translates into a 1 percent bump in viewership.
Facebook is taking steps to make it easier for users with its new Timeline to add movies, TV shows, and celebrities they like to their profiles, reaching an agreement with Rovi to use data from its Rovi Video database.
Facebook earlier this month launched Home, which essentially makes Facebook the platform on selected Android phones. The move was an important one in Facebook’s goal to become more influential on mobile. The company’s chief operating officer, Sheryl Sandberg, told reporters in London Monday that mobile could be a more important advertising medium than television.
Facebook Product Manager Kate O’Neill spoke with Boston CBS affiliate WBZ-TV about new and revamped features recently introduced by the social network, including Graph Search and its redesigned News Feed.