Facebook and its Parse cloud-application platform are set to invade Austin, Texas, for South By Southwest, complete with the Parse + Facebook ice cream truck, and the social network published a schedule of Facebook and Parse SXSW events and talks in a post on its developer blog.
Facebook is looking to extend its reach into Hollywood’s television industry with its newest hire, Ryan Seacrest Productions Executive Vice President of New Media Sibyl Goldman, who joined the social network as head of entertainment partnerships, based at its office in the Playa Vista area of Los Angeles.
The partnership between Facebook and social TV analytics specialist SecondSync, announced in late January, bore its first fruit in the form of white paper Watching with Friends, which generated its findings from an analysis of several television shows from September 2013 through January 2014 in the U.S., U.K., and Australia.
In a move aimed at helping its clients better understand and analyze Facebook users’ chatter about television and TV shows, the social network announced a partnership with social TV analytics specialist SecondSync, and the two companies plan to begin delivering data about TV-related Facebook discussions in the U.S. and the U.K. later this year.
It sometimes seems as if Super Bowl ads draw more attention than the big game itself, but Ampush, a Facebook Strategic Preferred Marketing Developer, shared some statistics which show that advertising on the social network may actually be more beneficial to brands than shelling out some $4 million for 30-second spots during the telecast.
Not all Facebook users get the chance to audition for “American Idol,” but some may soon see their faces on broadcasts of Fox’s long-running hit reality-competition television show.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Arsenal soccer star Aaron Ramsey hosting a Facebook question-and-answer session; as well as the photo atop the post of figure skater Kristi Yamaguchi at the entrance to the social network’s headquarters in Menlo Park, Calif., prior to serving as the digital ambassador for the U.S. Olympic Committee at the 2014 Winter Olympic Games in Sochi, Russia.
The winners of the 71st annual Golden Globes Awards were revealed during the televised ceremony Sunday night, but how did Facebook activity in the week leading up to the event match up with the eventual results? The social network provided data to Mashable on how the nominees in four major categories stacked up, by state.