Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Wisconsin Gov. Scott Walker bundled up for hunting; as well as the photo atop the post, of Jack Osbourne after making it to the finals of ABC’s hit reality-competition show, “Dancing with the Stars.”
Cable network Bravo airs “social editions” of installments of its “Real Housewives” reality franchise, and the repeat episodes taps Facebook’s keyword insights application-programming interface, which the social network released in September, to determine what Facebook users watching the shows are talking about and incorporate that content into comments and tweets from the shows’ stars during the social episodes, Variety reported.
One of the latest media companies to gain access to the public feed application-programming interface and keyword insights API introduced by Facebook in September is SportStream, which intends to mine the two APIs for data that can be used in real-time during broadcasts of sporting events, potentially by year-end.
A total of 47 percent of Facebook users get news on the social network, trailing Reddit (62 percent) and Twitter (52 percent), but due to the size of its user base, when looking at U.S. adults overall, Facebook blows away its social network competition, with 30 percent getting news from the site, and YouTube coming in a distant second, at 10 percent, according to the latest study from Pew Research Center.
Facebook updated its Brand Resource Center, where advertisers and the media can download official logos, icons, screenshots, and other brand assets for use with marketing materials or editorial content.
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.
The 2014 Winter Olympic Games kick off in Sochi, Russia, in exactly 100 days, but the Olympic Athletes’ Hub application is available right now, aggregating the Facebook, Twitter, and Instagram feeds of participants.
Facebook Strategic Partnerships Lead for Music and Entertainment Charles Porch talked celebrities, fan engagement, and TV-show promotion with Variety Editor-in-Chief, Digital Andrew Wallenstein at the Variety Entertainment and Technology Summit last week in Marina Del Rey, Calif.
Cable network Bravo tapped Instagram for a campaign to promote the Nov. 7 installment of “Inside the Actors Studio,” using the Facebook-owned photo-sharing network to offer clues about which guest will sit down across from host James Lipton.