TV

Facebook Teams Up With Storyful To Launch FB Newswire For Journalists, Media Outlets

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Facebook has become a virtual newsroom of sorts, with a recent study by the Pew Research Center’s Journalism Project finding that three out of 10 U.S. adults get at least some news while on Facebook, and 78 percent of Facebook users see news while navigating the site. Now, the social network is aiming to become an invaluable resource for journalists and media organizations, announcing that it teamed up with social content discovery outfit Storyful to launch FB Newswire.

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REPORT: Brands’ Auto-Play Videos On Facebook Deliver Strong Engagement In 1Q

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Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.

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Facebook Public Content Solutions Partners Telescope, Vizrt Team Up On Real-Time Social TV

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Two initial partners in Facebook’s Public Content Solutions program for the media industry, Telescope and Vizrt, are teaming up to allow the Vizrt social TV solution to tap into Telescope’s platform so that users can filter and curate television-driven conversations across Facebook and other social networks and display them on its real-time audience-visualization platform.

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STUDY: PMD 4C On How Marketers Can Tap Into The Relationship Between Facebook, TV

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As the relationship between Facebook and television becomes more intertwined for viewers and users, how can marketers take advantage? 4C, a Facebook Preferred Marketing Developer for ads and insights, released the results of a study of more than 150 brands in five major verticals and more than 800 TV programs on 14 broadcast and cable networks in the U.S., using public anonymized aggregate data from Facebook.

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