Facebook is expanding its options on mobile with regard to letting users post about media they want to experience — but the site recently told AllFacebook that a recent discovery is a bug. Previously, a user could click on a book that a friend posted about through a sponsored story and say that they’ve read or want to read. Sister site Inside Facebook discovered that now, iOS users (we haven’t seen this for Android yet) can tap sponsored stories about a show or movie to indicate that they have watched or want to watch. Facebook said that this is a bug and that advertisers would not be charged for clicks.
Facebook has been pushing users to share more of what they love, especially through structured status updates. Users can now post visual stories that say they’re watching “Game of Thrones,” or “The Big Bang Theory,” and those preferences will be added to users’ Timelines under favorite shows. But does liking a show’s Facebook page necessarily correlate to watching it? In a recent study, CitizenNet discovered that a 3 percent increase in likes for a show’s page usually translates into a 1 percent bump in viewership.
Facebook is taking steps to make it easier for users with its new Timeline to add movies, TV shows, and celebrities they like to their profiles, reaching an agreement with Rovi to use data from its Rovi Video database.
Facebook earlier this month launched Home, which essentially makes Facebook the platform on selected Android phones. The move was an important one in Facebook’s goal to become more influential on mobile. The company’s chief operating officer, Sheryl Sandberg, told reporters in London Monday that mobile could be a more important advertising medium than television.
Facebook Product Manager Kate O’Neill spoke with Boston CBS affiliate WBZ-TV about new and revamped features recently introduced by the social network, including Graph Search and its redesigned News Feed.
The redesign for Timeline has been tested in New Zealand and other parts of the world, but Facebook announced Wednesday that it will start officially rolling out the new look to select users immediately. Much like Facebook’s updated News Feed, the goal for Timeline is to reduce clutter and place more options in the hands of users. The new design has about content and open graph actions on the left side of the page, with posts on the right side.
Facebook has been experimenting with ways that allow users to be more expressive — such as structured status updates and more info in the “about” section. The social network Friday announced new open graph actions that let people tell a little more about what they’ve done through Facebook-connected applications.
Facebook has been releasing several small aesthetic changes this week to news feed, but it is also testing some changes on timeline — for the select few who have the newest version. The social network has revamped the “about,” section, giving users more options and allowing them to name shows and movies that they’d want to watch in the future.