Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.
The top Facebook page in Australia in terms of engagement in the first half of 2014 was “Fifi and Dave,” while Tourism Australia topped the land Down Under in terms of likes, according to the latest Australian Facebook Performance Report by Online Circle Digital for Social Pulse.
Two more television shows are now more tightly integrated with Facebook, as social relationship platform provider Spredfast used two of the media application-programming interfaces the social network introduced at its F8 global developer conference in April for NBC’s “Today” and Discovery Channel’s “’Street Outlaws.”
It’s no secret that the television screen no longer commands undivided attention in most households, but Facebook wanted to dig a little deeper into the viewing habits of its users, commissioning a study of more than 500 people by global market research agency Millward Brown.
HBO drama series “Game of Thrones” has been the topic of much buzz on Facebook, with the final episode of its fourth season having aired Sunday night, and now, Facebook Product Specialist Dave Goldblatt will have a chance to be a part of that buzz, as George R.R. Martin — creator of the television series and author of the A Song of Ice and Fire books that “Game of Thrones” is based on — will add a character named after Goldblatt to an upcoming book.
Facebook users: Have you noticed ads on Facebook promoting Facebook itself? Facebook Head of Brand Marketing Rebecca Van Dyck and Executive Creative Director Scott Trattner spoke with Cotton Delo of Ad Age about the campaign.