While Facebook is targeting a slice of television’s advertising pie with its test of video ads, the social network has also taken many steps to benefit TV networks and series, and premium cable network Starz took full advantage with its comprehensive Facebook campaign prior to the Aug. 10 series premiere of “The White Queen.”
The Facebook feature that has been long anticipated by marketers and long dreaded by users is one large step closer to becoming a reality, as the social network announced Tuesday that it will officially begin testing video ads this week, with “a small number of people” who will see a spot for upcoming feature film Divergent when they access their News Feeds on desktop or mobile.
Facebook appears to have embraced the strategy of keeping its friends close and its enemies closer when it comes to television, rolling out several features in recent months aimed at helping TV networks and shows increase engagement on the social network, while at the same time mapping out a battle plan for its Preferred Marketing Developers to cut into TV’s ad dollars with its upcoming video ads. And YouTube had better watch its back, as well.
The top Facebook page in Australia for the year 2013, in terms of both engagement and likes, was Tourism Australia, while the media dominated when broken down by industry, with radio topping the engagement chart and TV shows leading in likes, according to a data analysis by Online Circle Digital for Social Pulse.
Whether its motives are related to advertising, Graph Search, the overall user experience, or a combination of those examples, Facebook continues to come up with ways to prod users to add more information to their Timelines.
It’s year in review time at Facebook, and Pope Francis donned the crown as the most-talked-about person or event globally, while Super Bowl XLVII took home the U.S. trophy, according to data released by the social network Monday.
“Twitter owns social TV. Facebook is trying to get there.” Joseph Pigato, managing director of customer-engagement firm Sparked, spoke those words Wednesday during a panel at mediabistro’s Inside Social Marketing conference in New York, “What We Can Learn from TV’s Top Social Campaigns,” where he was joined by Sesame Workshop Director of New Media Communication Daniel N. Lewis and moderator Natan Edelsburg, vice president of Sawhorse Media and writer for mediabistro’s Lost Remote blog.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Wisconsin Gov. Scott Walker bundled up for hunting; as well as the photo atop the post, of Jack Osbourne after making it to the finals of ABC’s hit reality-competition show, “Dancing with the Stars.”
Cable network Bravo airs “social editions” of installments of its “Real Housewives” reality franchise, and the repeat episodes taps Facebook’s keyword insights application-programming interface, which the social network released in September, to determine what Facebook users watching the shows are talking about and incorporate that content into comments and tweets from the shows’ stars during the social episodes, Variety reported.