It’s no secret that the television screen no longer commands undivided attention in most households, but Facebook wanted to dig a little deeper into the viewing habits of its users, commissioning a study of more than 500 people by global market research agency Millward Brown.
HBO drama series “Game of Thrones” has been the topic of much buzz on Facebook, with the final episode of its fourth season having aired Sunday night, and now, Facebook Product Specialist Dave Goldblatt will have a chance to be a part of that buzz, as George R.R. Martin — creator of the television series and author of the A Song of Ice and Fire books that “Game of Thrones” is based on — will add a character named after Goldblatt to an upcoming book.
Facebook users: Have you noticed ads on Facebook promoting Facebook itself? Facebook Head of Brand Marketing Rebecca Van Dyck and Executive Creative Director Scott Trattner spoke with Cotton Delo of Ad Age about the campaign.
How can brands on Facebook reach people during the summer, when they are less likely to be in front of their computer screens or television sets and more apt to be out and about? The social network reminded marketers in a post on its Facebook for Business page that no matter where people are enjoying the warm weather, their mobile phones are likely with them.
Facebook is a natural advertising medium for games played on its canvas or mobile applications that are connected to the social network, but what about AAA console titles? Developer Ubisoft promoted the launch of its “Assassin’s Creed IV: Black Flag” with Facebook advertising, and it achieved stellar results.
The Middle East region is more mobile-friendly than you might think, as a recent study by global market research agency Ipsos, commissioned by Facebook, found that 43 percent of respondents in Egypt, Saudi Arabia, and the United Arab Emirates use at least one other device while watching television, with that figure soaring to 76 percent when isolating the UAE.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of Caleb Johnson, winner of season 13 of Fox reality-competition series “American Idol.”