Facebook announced at its @Scale 2014 conference in San Francisco Monday that it is open-sourcing mcrouter, a memcached protocol router that it uses to handle all traffic to, from and between thousands of cache servers across dozens of clusters distributed in the social network’s data centers.
Facebook announced at its @Scale 2014 conference in San Francisco Monday that it teamed up with companies including Box, Dropbox, Google, GitHub, Khan Academy, Square, Stripe, Twitter and @WalmartLabs on open-source collaboration TODO, which stands for, “Talk Openly, Develop Openly.”
Social analytics provider Quintly announced the release of what it is calling competitive feed analytics, which allows users to compare the rank, reach and back-links of their blogs and websites on Facebook and Twitter to those of their competitors.
The 2014 college football season is in full swing, with teams already moving up and down the AP poll, and marketing cloud technology provider Unified did some polling of its own, ranking the preseason top 10 teams in the AP poll in terms of Facebook engagement.
Marketing solutions provider SocialCode, a Facebook Strategic Preferred Marketing Developer, announced a partnership with end-to-end marketing software provider Percolate to combine campaign planning, content creation, closed-loop intelligence and paid media execution on social.
The ALS Ice Bucket Challenge was a rousing success on Facebook, and on Oct. 4, a different disease will be the target, as the Matthew and Andrew Akin Foundation will attempt to raise $500,000 for the fight against life-threatening immune system condition hemophagocytic lymphohistiocytosis (HLH) with the start of its fourth-annual 700 Miles to Hope bike ride.
It seems as if there is no end in sight to the competition between two popular video-sharing social media platforms — and their parents. Instagram (Facebook’s adorable toddler) and Vine (Twitter’s unruly teenager) have been neck and neck with updating their platforms and adding new features constantly. You can read about Instagram’s latest and greatest, futuristically named Hyperlapse, here, but let’s see how Vine measures up.
Social-data and ad-targeting platform 140 Proof announced that it has been granted what one of its advisors referred to as the “Hope Diamond of social advertising patents,” U.S. Patent No. 8,751,305, titled, “Targeting Users Based on Persona Data.”