When a Fortune 100 company runs an advertising campaign on Facebook and Twitter, the steps are plentiful and the process is long. SocialCode, a social marketing solutions provider and Facebook Strategic Preferred Marketing Developer, offered some insight into the process.
Real-time social media listening and reporting solution Nuvi added publishing to its arsenal, announcing Wednesday that users of its social media monitoring and visualization platform can now publish content directly to Facebook, Twitter, LinkedIn and other platforms.
Facebook continued to dominate social logins in the second quarter of 2014, accounting for 55 percent of overall social logins and 64 percent of social logins from mobile devices, according to the latest figures from Preferred Marketing Developer and consumer-management provider Gigya.
Facebook accounted for 23.39 percent of social referrals to websites in the second quarter of 2014, with that percentage total representing a 10.09 percent gain since March and a whopping 150.49 percent leap since the end of the second quarter of 2013, according to the latest report from Shareaholic.
Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.
Social engagement and loyalty rewards program provider SocialToaster announced that it joined sponsored social company Izea’s Izea Exchange ecosystem in order to better manage and execute its sponsorship campaigns across social networks including Facebook, Twitter, Instagram, Tumblr, YouTube and LinkedIn.
Slingshot, the photo- and video-sharing application released by Facebook last month, is one of the components of the social media campaign backing the digital video-on-demand re-release of feature film Affluenza by FilmBuff, a company that buys and distributes independent narrative films and documentaries.
Facebook reversed a trend of six consecutive quarters of declining market share in social logins, posting a 1.5 percent gain in the second quarter of 2014, according to customer-profile-management technology provider Janrain.