When Instagram topped the 300 million-user mark earlier this month, it moved past Twitter in terms of total users, but according to Facebook Preferred Marketing Developer and social analytics platform Socialbakers, the Facebook-owned photo- and video-sharing network blows away Twitter in terms of engagement.
Facebook announced a thorough revamp of its Slingshot photo- and video-sharing application, including photo filters, the ability to follow users and automatically see their shots, private photo and video reactions to shots and the option to share shots on Instagram, Facebook, Twitter and other apps.
Digital-video-recorder and TV-search company SnapStream, which brings “DVR on steroids” functionality to PCs and Macs, introduced several social features, including a way for its users to upload screenshots and video clips from television shows directly to Facebook.
The big winner in the 2014 editions of Black Friday and Cyber Monday was Amazon, as the online retail giant was tops in mentions on Facebook and Twitter on both major shopping days, as well as posting the quickest average response time on those days, according to social marketing and analytics platform Engagor.
The Shoppost social commerce platform from Zantler is now available for Amazon Webstore sellers, enabling them to market and sell their products and services in-stream on Facebook, Twitter, Pinterest and blogs.
Social media management tool Gain added new features aimed at its enterprise customers, including the ability to mass-edit posts on Facebook, as well as to perform bulk actions and set up multiple approval rounds.