Reports continue to circulate that Facebook’s mobile applications are draining the batteries of users’ devices, so Kevin Purdy, who writes the Mobilize! blog for IT World, reminded readers of an old solution — using Facebook’s mobile site as an alternative to its apps.
From cat videos to “The Harlem Shake,” the 2012 social election is all but a distant memory, as Republican candidates are taking to Facebook in new and creative ways to stay one step ahead of the competition in the 2014 cycle.
Everyone is on Facebook, truly. Kids complain about their grandparents commenting on their statuses. Colleagues rave about its potential for social business. Sure, your four-year-old nephew hasn’t signed up (yet), but his mother has certainly chronicled his existence from the first ultrasound, and thanks to Timeline, you know all about coworkers’ weekend activities, friends’ anniversaries, and parents’ favorite articles, in addition to the goings on of all of your favorite businesses and brands.
According to the latest report from eMarketer, Facebook will go from no mobile Internet ad revenues whatsoever in 2011 to a 12.9 percent share of the market in 2013, with the digital marketing analysts pegging the social network’s total for the year at more than $2 billion.
Mobile application install ads and domain sponsored stories are currently the most widely used ways for advertising apps or content-heavy websites on Facebook. These types of ads make it possible to promote likes, shares, and app installations in an efficient manner, but is this really all?
On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You’ve most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While YouTube holds the title as the most popular video-sharing site, Break.com is one of the forerunning portals for entertaining media, with an audience of 455,000 people on Facebook, and nearly 45,000 people talking about it.
Facebook responded to the bombshell reports Thursday about a long-term Internet-spying initiative led by the National Security Agency, code-named Prism, by denying that it has ever allowed any government agency to have direct access to its servers.
Social marketing platform Shift released its Shift Media Manager social advertising application platform Thursday, while Teckler, a knowledge community for independent creators, launched its global social media site, which is integrated with Facebook, and Strategic Preferred Marketing Developer Brand Networks announced that it raised $68 million in growth financing.