Real-time marketing platform Shift announced Tuesday that it finalized a $6 million series-B funding round, led by DN Capital.
Facebook teamed up with AOL, Apple, Google, LinkedIn, Microsoft, Twitter, and Yahoo on An Open Letter to Washington regarding global government surveillance reform, urging governments around the world to take action.
Social sharing via Twitter and Pinterest gained 6 percent and 4 percent shares of the sector, respectively, in the third quarter of 2013 versus the second quarter, while Facebook saw its share drop 9 percent during the same period, according to a study by Facebook Preferred Marketing Developer and consumer-management-suite provider Gigya.
“Twitter owns social TV. Facebook is trying to get there.” Joseph Pigato, managing director of customer-engagement firm Sparked, spoke those words Wednesday during a panel at mediabistro’s Inside Social Marketing conference in New York, “What We Can Learn from TV’s Top Social Campaigns,” where he was joined by Sesame Workshop Director of New Media Communication Daniel N. Lewis and moderator Natan Edelsburg, vice president of Sawhorse Media and writer for mediabistro’s Lost Remote blog.
In a survey of 500 U.S. respondents who activated mobile phones from June through September, Facebook dominated in terms of usage, with 45 percent citing the social network as one of their three most frequently used applications, far ahead of second-place Twitter, at 13 percent, and No. 3 Candy Crush Saga, at 11 percent, according to Consumer Intelligence Research Partners.
Social marketing software company Offerpop incorporated Video on Instagram into its Video Contest application, following last month’s launch of its Hashtag Gallery app, which also supports Video on Instagram.
Facebook is bringing the functionality of its hide all button — which allows users to hide all posts from friends or pages without unfriending or unliking them, respectively — to a new unfollow button, which allows users to stop following other users’ public updates, TechCrunch reported.
Are your Facebook friends your friends in “real life,” as well? Not according to a recent poll by Zogby Analytics on behalf of lifestyle website Living MacTavish, which found that nearly one-third of the 1,000 or so respondents had not met a single one of their Facebook friends face-to-face over the past two months.
Cable network Bravo airs “social editions” of installments of its “Real Housewives” reality franchise, and the repeat episodes taps Facebook’s keyword insights application-programming interface, which the social network released in September, to determine what Facebook users watching the shows are talking about and incorporate that content into comments and tweets from the shows’ stars during the social episodes, Variety reported.