Aside from shopping, the holiday season is also a peak travel time, and Expedia Media Solutions, Expedia’s ad-sales unit, looked at how the industry should approach 2015 from an advertising standpoint.
Social media news aggregator NewsWhip announced the winners of its first annual Whippies awards for publishers with the strongest engagement on Facebook and Twitter, and The Huffington Post took home the honors for Facebook.
When Instagram topped the 300 million-user mark earlier this month, it moved past Twitter in terms of total users, but according to Facebook Preferred Marketing Developer and social analytics platform Socialbakers, the Facebook-owned photo- and video-sharing network blows away Twitter in terms of engagement.
Facebook announced a thorough revamp of its Slingshot photo- and video-sharing application, including photo filters, the ability to follow users and automatically see their shots, private photo and video reactions to shots and the option to share shots on Instagram, Facebook, Twitter and other apps.
Digital-video-recorder and TV-search company SnapStream, which brings “DVR on steroids” functionality to PCs and Macs, introduced several social features, including a way for its users to upload screenshots and video clips from television shows directly to Facebook.
The big winner in the 2014 editions of Black Friday and Cyber Monday was Amazon, as the online retail giant was tops in mentions on Facebook and Twitter on both major shopping days, as well as posting the quickest average response time on those days, according to social marketing and analytics platform Engagor.