Brands on Facebook: Would you like the ability to accurately predict the lifetime reach and engagement of organic and paid page posts? Social marketing solutions provider SocialCode added a new feature to its MessageOptics 2.0 social analytics tool: Post Predictions.
The subsidiary has overtaken the parent company, as a new study from Piper Jaffray found that the most important social network for teens in the spring of 2014 is Instagram, which passed both Facebook and Twitter to claim the top spot.
While the percentage of U.S. senior citizens (defined as those aged 65 and older) using Facebook and other social networks continues to increase, it still lags well behind the adoption rate of overall U.S. adults, according to the results of a new study from Pew Research Center.
This week brought good news and bad news to WhatsApp, the cross-platform mobile messaging company Facebook acquired in a $19 billion deal in February. The good news: WhatsApp announced in a tweet Tuesday that it set a record by handling 64 billion messages in 24 hours. The bad news: The traffic may have taken its toll, as WhatsApp was down for a few hours Wednesday morning.
How effective are certain channels are when it comes to driving traffic to publisher sites? The answer is a bit complicated. Good thing for you, VigLink recently gathered some excellent data to share on that specific topic. Allow me to break it down by focusing on three social media insights you really need to know.
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
Brands on Facebook striving for engagement would be wise to heed the power of videos, as a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter.