Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.
Washington Gov. Jay Inslee signed a bill Tuesday that bans employers from demanding that employees or job candidates surrender their passwords to Facebook, Twitter, and other social networks, as well as from requiring employees to add managers as friends or contacts, AP reported.
Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.
Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.
Yes, teenagers use Facebook. And although whether or not they’ll be using Facebook in a few years remains to be seen, the site does have a considerable presence among high-school students. The Pew Research Center recently examined how teens use social media, finding that they don’t like drama and having their parents connected to them, but they stay on Facebook because it plays a key part in the social experience. However, Facebook’s youngest users tend to have no problem configuring privacy settings.
Likeable Media, a social media marketing provider, announced the launch of LikeableAds.com and its new media and planning department to better serve clients buying advertising for Facebook, LinkedIn, and Twitter.
Customer-relationship-management tool Nimble announced the release of Nimble 3.0, with updates highlighted by the Today Screen, a new homepage that allows users to more closely follow and monitor their Facebook friends and fans and contacts from other social networks, and the Signals Screen, which highlights social network interactions that should receive priority.