Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
It’s never too early for retailers and other brands on Facebook to begin preparing for the holiday shopping season, and digital marketing software provider Offerpop, a Facebook Preferred Marketing Developer, gift-wrapped an infographic with some relevant information to help fuel those preparations.
Sharewall, which allows users to access content that would otherwise be locked behind paywalls by using sharing on Facebook and other social networks as currency, announced Tuesday that it has launched an artificial-intelligence engine.
Facebook announced at its @Scale 2014 conference in San Francisco Monday that it is open-sourcing mcrouter, a memcached protocol router that it uses to handle all traffic to, from and between thousands of cache servers across dozens of clusters distributed in the social network’s data centers.
Facebook announced at its @Scale 2014 conference in San Francisco Monday that it teamed up with companies including Box, Dropbox, Google, GitHub, Khan Academy, Square, Stripe, Twitter and @WalmartLabs on open-source collaboration TODO, which stands for, “Talk Openly, Develop Openly.”
Social analytics provider Quintly announced the release of what it is calling competitive feed analytics, which allows users to compare the rank, reach and back-links of their blogs and websites on Facebook and Twitter to those of their competitors.
The 2014 college football season is in full swing, with teams already moving up and down the AP poll, and marketing cloud technology provider Unified did some polling of its own, ranking the preseason top 10 teams in the AP poll in terms of Facebook engagement.