Brands on Facebook striving for engagement would be wise to heed the power of videos, as a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter.
Facebook, Google, LinkedIn, and Twitter face similar challenges in working with open-source database MySQL, and Thursday, the four companies announced that they joined forces to form WebScaleSQL, aimed at sharing a common set of changes to the upstream MySQL branch via open source.
Positive statistics continue to roll in for Instagram, as the Facebook-owned photo- and video-sharing service’s announcement Wednesday that it had reached 200 million monthly active users was followed by a report by market researcher eMarketer that favorably compared Instagram usage in the U.S. with that of Twitter.
Facebook and other social networks continue to become further intertwined with the media, as the State of the News Media 2014 report, released Wednesday by the Pew Research Center’s Journalism Project found that 50 percent of social network users share or repost news stories, images, or videos, while 46 percent discuss news or current events on their networks, and 11 percent have submitted their own content to news websites or blogs.
Facebook may soon be looking for some French translators, as PCWorld reported that French consumer-protection group UFC-Que Choisir issued summonses to the social network, along with Twitter and Google, to appear before the Paris High Court due to unclear portions of their user agreements, particularly those portions that are not in French.
The television is definitely not the only screen capturing viewers’ attention, as a new study by the Council for Research Excellence found that one out of six primetime TV watchers are also using social media, and about one-half of their social media activity is related to the programming they are watching.
Facebook Co-Founder and CEO Mark Zuckerberg and five other technology executives met with President Barack Obama at the White House last Friday to discuss the National Security Agency and government surveillance, but the meeting apparently did not adequately address Zuckerberg’s concerns, based on a statement released by the social network.
It’s been a busy first quarter for Facebook. From acquisitions to algorithms, there have been more than 10 new announcements in the first three months of the year, causing many brands to feel cold toward the global social site. With spring knocking on the door, here’s a breakdown of the most important changes Facebook has made to help brands flourish.
Market-research outfit eMarketer projected that Facebook will account for 21.7 percent of the global mobile ad market in 2014, up from 17.5 percent in 2013 and just 5.4 percent in 2012.