While the percentage of U.S. senior citizens (defined as those aged 65 and older) using Facebook and other social networks continues to increase, it still lags well behind the adoption rate of overall U.S. adults, according to the results of a new study from Pew Research Center.
This week brought good news and bad news to WhatsApp, the cross-platform mobile messaging company Facebook acquired in a $19 billion deal in February. The good news: WhatsApp announced in a tweet Tuesday that it set a record by handling 64 billion messages in 24 hours. The bad news: The traffic may have taken its toll, as WhatsApp was down for a few hours Wednesday morning.
How effective are certain channels are when it comes to driving traffic to publisher sites? The answer is a bit complicated. Good thing for you, VigLink recently gathered some excellent data to share on that specific topic. Allow me to break it down by focusing on three social media insights you really need to know.
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
Brands on Facebook striving for engagement would be wise to heed the power of videos, as a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter.
Facebook, Google, LinkedIn, and Twitter face similar challenges in working with open-source database MySQL, and Thursday, the four companies announced that they joined forces to form WebScaleSQL, aimed at sharing a common set of changes to the upstream MySQL branch via open source.
Positive statistics continue to roll in for Instagram, as the Facebook-owned photo- and video-sharing service’s announcement Wednesday that it had reached 200 million monthly active users was followed by a report by market researcher eMarketer that favorably compared Instagram usage in the U.S. with that of Twitter.
Facebook and other social networks continue to become further intertwined with the media, as the State of the News Media 2014 report, released Wednesday by the Pew Research Center’s Journalism Project found that 50 percent of social network users share or repost news stories, images, or videos, while 46 percent discuss news or current events on their networks, and 11 percent have submitted their own content to news websites or blogs.