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STUDY: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision

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According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.

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Non-Facebook Causes Site May Cause Confusion

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It seems like everybody is getting active these days — well, socially active, at least. So it follows that depending on your political viewpoint or social leanings, you might be supporting a lot of different causes from social sites like Facebook. And if you aren’t supporting any causes on Facebook yet, you’ll likely be surprised to know that you have more than one option to do so, and it’s kind of confusing to sort out, so I’ve done the work for you.

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