Facebook Co-Founder and CEO Mark Zuckerberg and WhatsApp Co-Founder and CEO Jan Koum both tried to quell concerns about the cross-platform mobile messaging application being overrun by ads following its acquisition by the social network Wednesday, during a conference call following the announcement of the deal.
KLM Royal Dutch Airlines has already been recognized by analytics provider Socialbakers for its responsiveness to social media questions, and now, travelers can book tickets on the Netherlands’ flagship carrier via Facebook or Twitter.
If Facebook can adopt Twitter features, such as Trending and hashtags, it’s only fair for Twitter to be able to test a redesign of its profile that makes it look a lot like Facebook, or even like Google Plus, right?
The latest solution to help brands monitor Facebook and other social activity comes from customer-intelligence-solutions provider Market Force Information: SocialForce, which helps brands monitor content across Facebook, Twitter, YouTube, Instagram, Tumblr, Google Plus, WordPress, Flickr, Wikipedia, blogs, message boards, and other social networks.
Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
Employees can be valuable brand advocates, and marketing solution Dynamic Signal released a new tool earlier this week to help move that process along, rolling out its VoiceStorm employee advocacy platform as an iOS application.