Music fans have embraced concert-discovery application Bandsintown, and now the company is targeting artists and managers with its new app, Bandsintown Manager, aimed at allowing them to manage their social presences via their devices.
A total of 67 percent of companies surveyed by Forrester Research for social customer-service platform Conversocial admitted that social customer service is growing in importance and represents a pressing short-term priority in the U.S. and U.K., yet just 33 percent of the social customer-service solutions in use were selected by those companies’ customer-service teams, with marketing purposes determining the rest.
Just do it? Nike has when it comes to mentions of 2014 FIFA World Cup Brazil sponsors on Facebook and Twitter since the start of the tournament June 12, according to data from social marketing and analytics platform Engagor.
Are you looking for a way to maximize your spend on Facebook advertising? AdParlor might be just what you’re looking for. Its newly launched social advertising platform provides robust reports and just oh so many metrics to help inform your efforts. And not only does it hold the coveted Strategic Preferred Marketing Developer status with Facebook — it’s a preferred partner on Twitter, too. Cross-platform analytics, here you come!
Facebook may have more than 1.28 billion monthly active users, but WebpageFX examined the fates of those users who are now permanently inactive due to death, noting that some 30 million of the social network’s users passed away during its first eight years.
Security outfit MyPermissions released version 3.0 of its Android application, which provides users with a dashboard displaying all apps on their devices that are accessing personal data, including via Facebook and other social networks.
Privacy software provider Abine is targeting Facebook users who were upset by its announcement last week that it will enhance its ad targeting by factoring in data from websites and applications outside of the social network with its release of DoNotTrackMe.