U.K.

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Is Nothing Sacred? Scammers Use Fake Facebook Tribute Pages to MH17 Victims

BagOverHeadScolded304

Just when you think scammers have hit rock-bottom, they find a way to go even lower. Daily Mail reported that online scammers are attempting to drive traffic to websites promoting adult hook-ups and counterfeit drugs by using fake Facebook pages supposedly paying tribute to victims of Malaysia Airlines flight 17 (MH17), which was shot down over Ukraine last week.

Read more

WORLD CUP: Germany’s Stunning Rout Of Brazil Results In The Most Facebook Interactions

GermanySoccerFans304

Host Brazil’s shocking 7-1 defeat at the hands of Germany in a semifinal match Tuesday at 2014 FIFA World Cup Brazil sparked the most conversation on Facebook of any of the tournament’s games to date, with 66 million of the social network’s users responsible for more than 200 million interactions (posts, comments, and likes), including more than 52 million interactions from 16 million users in Brazil alone, according to the Facebook Data Science Team.

Read more

WORLD CUP: Belgium’s Elimination Of U.S. Spurs 21M Interactions From 13M Facebook Users

BelgiumFlagSoccerBall304

The U.S. was the last squad to be eliminated in the round of 16 at 2014 FIFA World Cup Brazil, falling to Belgium 2-1 in an extra-time thriller Tuesday, and the Facebook Data Science Team reported that the match yielded 21 million interactions (posts, comments, and likes) from 13 million users globally, including more than 6.5 million interactions from some 4.1 million U.S. users.

Read more

WORLD CUP: Most Social Matches, Goals, Countries, Players On Facebook During Group Stage

FIFABrasil2014Logo

The opening match of 2014 FIFA World Cup Brazil was the most social thus far, according to the Facebook Data Science Team, while the goal by Javier “Chicharito” Hernández in Mexico’s 3-0 win over Croatia was the most social goal, host nation Brazil topped all countries in tournament-related conversations, and Neymar of Brazil was the player who generated the most buzz.

Read more

WORLD CUP: 17M+ Facebook Users Come To Life During Group Of Death, With 31M+ Interactions

USAFlagSoccer304

The “Group of Death” at 2014 FIFA World Cup 2014, Group G, wrapped up its games Thursday, with Germany and the U.S. moving on to the round of 16 following Germany’s 1-0 victory over the U.S., and the journey ending for Ghana and Portugal after the latter outlasted the former, 2-1. According to the Facebook Data Science Team, more than 17 million Facebook users were responsible for more than 31 million interactions (posts, comments, and likes) during Thursday’s matches.

Read more

WORLD CUP: 30M+ Facebook Interactions From 16M Users For Group D Final Matches

FIFABrasil2014Logo

Group D of 2014 FIFA World Cup Brazil wrapped up its games with a bite, literally, Tuesday, and more than 16 million Facebook users were responsible for more than 30 million interactions (posts, comments, and likes) related to group winner Costa Rica’s 0-0 draw with England and Uruguay’s controversial 1-0 defeat of Italy, according to the Facebook Data Science Team.

Read more