Facebook is targeting businesses in the Europe, Middle East, and Africa that have not yet advertised on the social network with ads directing them to the Facebook Start to Success Program, which offers free support for first-time advertisers, as well as a £25 ($39.15) credit toward advertising.
A total of 57 percent of social media users in the U.S. have liked their favorite brands, but when asked what impact their friends’ likes had on them, the most common answer (35 percent) was none, according to new study by Adobe on the state of online advertising.
In the past, Facebook has used polls in sponsored stories to collect user feedback on features such as News Feed. The social network is at it again, this time seeking input on its Home Android overlay.
Nearly twice as many attempts by kids to circumvent the parental controls of users of Kaspersky Lab’s products were aimed at Facebook and other social networks in May than at pornography sites, the Internet security firm reported.
Facebook users most likely can’t go one day without seeing a someecard pop up in their News Feeds. People love them. Brands love them. They’re funny, snarky, honest — and ubiquitous throughout Facebook. Someecards Co-Founder and CEO Duncan Mitchell told AllFacebook that the site sees somewhere between 1.5 million and 2 million visits per month from the social network. But how did it all get started?
What has the third-largest newspaper in the U.K. and the largest free newspaper in the world done to result in a fourfold increase in traffic coming from Facebook? Metro shared its Facebook strategies with the social network for a case study on its developers page.
Facebook has come under fire recently, as several advertisers pulled their campaigns in light of pages promoting hate speech against women on the site. The company responded to this criticism Tuesday, saying that Facebook will start working harder to prevent those kinds of posts and pages from coming to light. Facebook will work with legal experts, as well as women’s rights groups, to better train the teams that deal with feedback on these issues, and it will open up the lines of communication with groups that have faced discrimination.
The bad news continues to roll in for Facebook Home and the HTC First, as TechCrunch reported that U.K. mobile carrier EE and French counterpart Orange both confirmed that they will not roll out the only mobile device to come preloaded with the Android overlay.
Facebook users who like the pages for television shows are 75 percent more likely to watch those shows, according to a recent study by media giant Viacom and its Viacom International Media Networks division.