U.K.

Much to many users’ chagrins, Facebook is testing a service that charges users $1 to message people to whom they aren’t connected. As a test that has now been completed, it set users back $100 to get in Facebook Co-Founder and CEO Mark Zuckerberg’s inbox (or anyone else with a high amount of followers), but with no guarantee that he’ll even see or respond to their messages. Now Facebook is testing a similar service in the U.K., charging users to contact celebrities and other people with swarms of followers.

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Facebook’s Gifts feature is slowly starting to go global, as readers of sister blog Inside Facebook located in the U.K., Canada, and India reported the ability to send gifts to their friends, but only to friends in the U.S.

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Chelsea may be a distant third behind Manchester United on the Barclays Premier League table, but when it comes to the ability to monetize its Facebook page, the English soccer club topped rankings by Marketing Metrix, with Manchester United relegated to the middle of the pack.

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Voice-over-Internet-protocol calling has made its way across the pond for Facebook Messenger users, as the social network updated its iOS version of the app in the U.K. to allow users there to make free VoIP calls.

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While some companies really know how to do Facebook marketing right, there are many others that are clueless. PostRocket wants to help the latter group. The company’s co-founder, Mike Maghsoudi, recently posted about five mistakes that he’s seen brands make on Facebook.

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Smartphone users in the U.K. spend the most time accessing social networks on their devices, and, by extension, they also spend the most time on Facebook, according to a study of January 2013 usage by Arbitron Mobile Oy.

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U.K.-based money-transfer service Azimo announced an integration with Facebook whereby its users can connect their profiles on both entities and send money directly via the social network.

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Mobile payment platform Bango is about to process a £6.5 million ($10.2 million) transaction of its own after announcing the closure of an investment round Friday featuring new and existing investors.

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As Facebook mentioned in its 10-K filing, the site still has a serious problem with fake profiles, used to bolster shady pages’ fan metrics. It appears that the social network did some cleaning up in January, as several countries (notably the U.S. and Indonesia) lost a great number of users last month, according to Quintly. All around the world, more than 4 million users’ profiles were deleted in January.

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Since 2010, PayPal has been one of the main methods of payment for Facebook developers. But as Facebook grows, the company is changing its PayPal policies for new developers in emerging markets, such as China, Brazil, and India. According to TechCrunch, developers in several countries must show extra identification as a means of authentication, such as photo IDs or incorporation papers, in order to be paid via direct deposit.

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