Facebook’s cost per click dropped 40 percent over the past 12 months, while the click-through rate for advertising on the social network soared by 275 percent, and return on investment was up 58 percent, according to a study of some 131 billion Facebook ad impressions, 400 million unique visitors, more than 1 billion posts, and 4.3 billion engagements over the past 12 months by Adobe.
Facebook issued an official response to the controversy over whether or not it should ban videos depicting extreme violence, such as beheading, with a fact check post in its Newsroom.
The no-win situation that Facebook often finds itself in when it comes to censorship of content on the social network reared its ugly head again this week with the controversy over whether videos depicting beheading should be allowed or deleted.
The tax man cometh and, in the case of Facebook in the U.K., he leaveth empty-handed, as The Guardian reported that the social network paid no taxes in the U.K. in 2012, despite seeing its income there rise by 70 percent, and despite accounting for nearly one-half of the £6 billion ($9.66 billion) that eMarketer projects for 2013 digital ad spending in the U.K.
Fighting Over The TV: Facebook Provides Data To 10 Overseas Networks; Twitter Provides Data To Nielsen
Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of television, with Facebook announcing plans to release data on actions (likes, comments, and shares) related to TV shows to 10 networks in eight overseas countries, while Twitter announced that it will provide data to ratings powerhouse Nielsen on the number of tweets about TV shows and those tweets’ total audiences.
UPDATED: The final episode of AMC’s hit drama, “Breaking Bad,” aired Sunday night, and more than 3 million Facebook users generated more than 5.5 million interactions during the show, according to the social network, which added that in the series’ fifth and final season alone, there have been 23.68 million posts and interactions related to “Breaking Bad,” from 11.14 million unique users.
Facebook will set up shop in London’s King’s Cross tech cluster, reaching an agreement for 90,000 square feet in Regent’s Place, which is currently under development.
This post is most definitely not safe for work: Slate tapped the keyword insights application-programming interface that Facebook launched Monday to determine the most popular profanity used on the social network.
Facebook Chief Marketing Officer David Fischer is thinking global, saying at K8: Kenshoo Global Client Summit in Sausalito, Calif., Monday that as the social network’s user base increases in countries, ad revenue growth is rising in tandem.