U.S. Senate

McConnell Challenger Lundergan Grimes Uses Facebook to Launch ‘Team Switch’

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Sen. Mitch McConnell‘s main Democratic challenger in the closely watched Kentucky Senate race is using Facebook as part of a multi-platform strategy to unseat the long-serving Minority Leader in the U.S. Senate.

Alison Lundergan Grimes’ campaign kick-off came last week as expected, with a big splash including the obligatory bus tour, rousing official kick-off speech and ending with a face-off among the candidates at the 133rd Fancy Farm event over the weekend.

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Mo. Congressional Campaign Hinges On Facebook

JimEvans

We recently profiled the race of Republican U.S. Senate candidate Ted Cruz in Texas, whose Facebook strategy helped earn him a win in that state’s primary last month. We thought we’d take a look at another grassroots campaign leveraging the social network, this one in Missouri’s large seventh congressional district, featuring political neophyte and Democratic challenger Jim Evans pitted against incumbent GOP Rep. Billy Long.

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