Facebook is targeting businesses in the Europe, Middle East, and Africa that have not yet advertised on the social network with ads directing them to the Facebook Start to Success Program, which offers free support for first-time advertisers, as well as a £25 ($39.15) credit toward advertising.
Back in July, we wrote about ecommerce site Limited Run, which shuttered its Limited Pressing Facebook page, claiming that 80 percent of click-throughs to its page from Facebook were initiated by bots, according to a page logger that it built when it found that only 20 percent of click-throughs were actually arriving at its site. Online advertising firm Solve Media took a closer look at the issue of bots and uncovered some alarming statistics.
With 36 percent of its population active on the network, the United Arab Emirates shows the highest proportion of its inhabitants on Facebook among Arab-land countries, according to an Arab social media report prepared by the Dubai School of Government, as reported by Mashable.
Facebook opened its first office in the Arab sector of the Middle East, in Dubai, with the hopes of stoking advertising opportunities to target its 45 million users in the Middle East and North Africa.