When Facebook users like brands’ pages, that sentiment may not be permanent, as research from GlobalWebIndex indicated that 30 percent of Facebook users between the ages of 16 and 64 have unliked or unfollowed brands, with that figure rising to 38 percent among users aged 16 through 24.
That was quick: One day after Facebook co-founder and CEO Mark Zuckerberg mentioned during his town-hall question-and-answer session that the social network was working on adding more ways for users to control the content that appears in their News Feeds, product manager Greg Marra announced the release of new News Feed settings in a Newsroom post.
As if page administrators aren’t frustrated enough by plummeting organic reach, it now appears that Facebook is testing a popup window on posts by pages reminding users that they can unfollow those pages.
If you’re on Facebook a lot, you’ve likely discovered Social Fixer and its myriad options to take control of your News Feed. If not, you should check it out after reading this post, because beyond offering a suite of nifty (and necessary) options to organize your stream, its creator, Matt Kruse, posts some great social insight on his blog.
What are some of the traits exhibited by online users who belong to several social networks? Social-data and ad-targeting platform 140 Proof teamed up with IPG Media Lab to study 500 Internet users 18 and up who are active on two or more social networks to find out.
Here we go again: All Facebook accounts are not being deactivated May 18, and the profiles for Facebook Announcement 2K14 and FbCeo Mark Zuckerberg are fake, so ignore any posts in your News Feeds from these or similar accounts, or be subject to malware.
Thursday is the first day of spring, and Facebook shared some spring-cleaning tips for users looking to tidy up their News Feeds, shine up their profiles, organize their notifications, and get their privacy settings in order.
An upcoming study from Web-content and customer-experience-management provider Kentico Software highlighted some of the challenges faced by brands on Facebook and other social networks, as its survey of more than 300 adults aged 18 and up found that the majority of them usually ignore posts by brands.
Facebook is bringing the functionality of its hide all button — which allows users to hide all posts from friends or pages without unfriending or unliking them, respectively — to a new unfollow button, which allows users to stop following other users’ public updates, TechCrunch reported.