Unfriend

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Applied Web Analytics

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The Dynamics Of Being Unfriended On Facebook

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It takes only a couple of clicks to break off a Facebook friendship, often causing an irreparable rift in a real-life relationship. Dr. Jennifer Bevan, an associate professor of communication studies at Chapman University in Southern California, wanted to explore this in more detail. She teamed up with two Chapman undergraduate students for a study, discovering what happens emotionally when someone is unfriended.

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