Enterprise marketing technology provider Unified released the latest quarterly update to its Social Operating Platform Wednesday, unveiling the winter 2013 edition at the Montgomery Technology Conference in Santa Monica, Calif.
In yet another example of consolidation in the Facebook marketing sector, enterprise marketing technology provider Unified, a Facebook Preferred Marketing Developer, announced Monday that it acquired Facebook pages analytics and management solution and fellow PMD PageLever.
Facebook Preferred Marketing Developer Unified Wednesday announced the rollout of what it said will be quarterly updates to its Social Operating Platform, highlighted by its Amplet suite of applications.
Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.
Facebook page platform Involver debuted its Engagement Optimization application-programming interface today, which allows social advertising platforms to integrate page management and advertising with the goal of optimizing their campaigns with real-time data.