Facebook users are twice as likely to click on ads for consumer packaged goods, and mobile CPG ads drive 2.2 times the engagement of desktop ads and lead to five times more likes, according to a recent study by enterprise marketing technology provider Unified.
Enterprise marketing technology provider Unified cited four industries that excelled at converting clicks into fans in its October 2013 Facebook Advertising Benchmarks study — cellular and telco, gaming, desktop software, and alcohol — and Unified also pointed out that food ads are 58 percent more likely to be clicked than the average ad on the social network.
Enterprise marketing technology provider Unified released the latest quarterly update to its Social Operating Platform Wednesday, unveiling the winter 2013 edition at the Montgomery Technology Conference in Santa Monica, Calif.
In yet another example of consolidation in the Facebook marketing sector, enterprise marketing technology provider Unified, a Facebook Preferred Marketing Developer, announced Monday that it acquired Facebook pages analytics and management solution and fellow PMD PageLever.
Facebook Preferred Marketing Developer Unified Wednesday announced the rollout of what it said will be quarterly updates to its Social Operating Platform, highlighted by its Amplet suite of applications.
Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.
Facebook page platform Involver debuted its Engagement Optimization application-programming interface today, which allows social advertising platforms to integrate page management and advertising with the goal of optimizing their campaigns with real-time data.