Facebook Preferred Marketing Developer and marketing cloud technology provider Unified added some cloud computing muscle to its executive ranks, as former ServiceMesh chief technology officer Shawn Douglass is the company’s new CTO and president, big data and analytics.
The 2014 college football season is in full swing, with teams already moving up and down the AP poll, and marketing cloud technology provider Unified did some polling of its own, ranking the preseason top 10 teams in the AP poll in terms of Facebook engagement.
Marketing cloud technology provider Unified extended its reach into measurement with its acquisition of social media measurement platform awe.sm, and the former will integrate the latter’s technology into its Social Operating Platform.
Marketing cloud technology provider Unified and social rich-media advertising provider Moontoast will announce at the Digiday Brand Summit Monday in Nashville, Tenn., that the Moontoast Social Rich Media Ad Platform has been integrated with Unified’s Social Operating Platform.
Marketing cloud technology provider Unified Tuesday announced a host of upgrades to its Social Operating Platform, as well as the addition of PC manufacturer and new Motorola parent Lenovo as its 500th customer.
Seven Facebook Preferred Marketing Developers were called out by Forrester Research in its latest report, The Forrester Wave: Social Advertising Platforms, Q4 2013, with Kenshoo crowned as the category leader, joined by Salesforce.com, Marin Software, Unified, Shift, Optimal, and Nanigans.
The entertainment industry experiences more success on Facebook than other verticals, according to a recent study by enterprise marketing technology provider Unified, which compared that industry’s results from advertising on the social network with the average.
Facebook users are twice as likely to click on ads for consumer packaged goods, and mobile CPG ads drive 2.2 times the engagement of desktop ads and lead to five times more likes, according to a recent study by enterprise marketing technology provider Unified.
Enterprise marketing technology provider Unified cited four industries that excelled at converting clicks into fans in its October 2013 Facebook Advertising Benchmarks study — cellular and telco, gaming, desktop software, and alcohol — and Unified also pointed out that food ads are 58 percent more likely to be clicked than the average ad on the social network.