Facebook announced that it has been averaging more than 1 billion video views per day since June, with 65 percent of them on mobile, and brands and users that post videos will now be able to see how much of those 1 billion-plus views they were responsible for, as public videos from users and pages will now display view counts.
Facebook’s premium video ads are now being offered in seven more countries — Australia, Brazil, Canada, France, Germany, Japan, and the U.K. – and the social network is also rolling out new video metrics for all videos uploaded to Facebook worldwide in its page insights and ads reporting.
It may be too early to say that Facebook is cleaning up with its premium video ads, but the social network did land the Dove personal care product line from Unilever as a client, marking the first foray into the nascent sector by a consumer-packaged-goods company.
Mark Zuckerberg Spotlights Several Internet.org Initiatives During Keynote At 2014 GSMA Mobile World Congress
Facebook Co-Founder and CEO Mark Zuckerberg discussed several developments from the Internet.org global connectivity initiative at the 2014 GSMA Mobile World Congress in Barcelona, Spain, Monday, including the formation of SocialEDU, a program aimed at bringing “a collaborative online education experience” to students in Rwanda.
Facebook finally responded to calls for more specific data on monthly active users, daily active users, and mobile MAUs and DAUs by specific country, but only in a eMagazine distributed to its advertising partners, titled “Facebook: The Annual.” However, a copy was leaked to TechCrunch.
Real-time marketing platform Shift announced Tuesday that it finalized a $6 million series-B funding round, led by DN Capital.
Facebook announced the formation of its U.K. Advisory Board, aimed at strengthening the relationships between brands and agencies in the U.K. and the social network.
Consolidation of Facebook-related companies made its way across the pond, as Ireland-based Facebook marketing firm Betapond announced its acquisition of U.K.-based application developer iPlatform, as reported by TechCrunch.
Access to safe drinking water is taken for granted, but nearly 800 million people lack it, and Unilever, Population Services International, developer Betapond, and Facebook set out to remedy that with their announcement at the Cannes Lions International Advertising Festival in France of open graph application Waterworks.