University of California Berkeley

Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! On October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!

6 Trends From Facebook’s Compassion Research Day

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Facebook is hosting the fourth Compassion Research Day Thursday at its headquarters in Menlo Park, Calif., and the social network revealed six important trends its compassion research team discovered while partnering with researchers from Berkeley’s Greater Good Science Center, Yale’s Center for Emotional Intelligence, Stanford University, Northeastern University, Claremont McKenna University, and other institutions.

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Study: Facebook Ads Have Little Effect On Political Campaign

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As Election Day comes closer, you’re likely seeing political ads everywhere you turn — on front lawns, in newspapers, and on television. You’re likely also seeing them on Facebook, and not just for President Barack Obama and Gov. Mitt Romney. Two researchers studied the Facebook ads placed by a candidate running for a state legislature position, seeing if they helped his name recognition or likeability. Unfortunately, in this case, the Facebook ads barely moved the needle for the candidate.

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Facebook’s Mobile Advertising Interface Was Built By Interns

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Interns at Facebook are responsible for much more than getting coffee and making copies. They make valuable contributions. Peter Cottle, a graduate student at the University of California, Berkleley and future Facebook engineer, reflected on his internship with the social network, writing that himself and another intern were responsible for most of the work on the site’s first mobile advertising interface.

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