University of California Berkeley

2015 Breakthrough Prizes Winners Announced

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The winners of the 2015 Breakthrough Prizes in fundamental physics and life sciences, as well as mathematics, were presented with their awards at a gala earlier this week hosted by Seth MacFarlane, who was joined by Breakthrough Prize co-founders Sergey Brin (Google co-founder), Anne Wojcicki (Brin’s wife and founder of 23andMe), Jack Ma (Alibaba Group founder and executive chairman), Cathy Zhang (Ma’s wife), technology investor Yuri Milner, Julia Milner (Milner’s wife), Facebook co-founder and CEO Mark Zuckerberg and Priscilla Chan (Zuckerberg’s wife), with presenters including Kate Beckinsale, Benedict Cumberbatch, Cameron Diaz, Jon Hamm and Eddie Redmayne.

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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

6 Trends From Facebook’s Compassion Research Day

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Facebook is hosting the fourth Compassion Research Day Thursday at its headquarters in Menlo Park, Calif., and the social network revealed six important trends its compassion research team discovered while partnering with researchers from Berkeley’s Greater Good Science Center, Yale’s Center for Emotional Intelligence, Stanford University, Northeastern University, Claremont McKenna University, and other institutions.

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Study: Facebook Ads Have Little Effect On Political Campaign

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As Election Day comes closer, you’re likely seeing political ads everywhere you turn — on front lawns, in newspapers, and on television. You’re likely also seeing them on Facebook, and not just for President Barack Obama and Gov. Mitt Romney. Two researchers studied the Facebook ads placed by a candidate running for a state legislature position, seeing if they helped his name recognition or likeability. Unfortunately, in this case, the Facebook ads barely moved the needle for the candidate.

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Facebook’s Mobile Advertising Interface Was Built By Interns

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Interns at Facebook are responsible for much more than getting coffee and making copies. They make valuable contributions. Peter Cottle, a graduate student at the University of California, Berkleley and future Facebook engineer, reflected on his internship with the social network, writing that himself and another intern were responsible for most of the work on the site’s first mobile advertising interface.

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