Power to the people. At least the people on Facebook. That’s the sentiment shared by Jim Cook, online editor at the South Jersey Times, who launched a last-minute bid to join the Woodstown-Pilesgrove Board of Education election in Pilesgrove Township, N.J., with no money, only 24 hours, and relying solely on Facebook posts shared with his friends.
University of California San Diego
Answer: What is “targeted sharing” on Facebook? The question: How was the Obama campaign going to reach the millions of young people under 29 who had no listed phone numbers and flew under the radar — just out of reach of pollsters and volunteers — using the cellular network to communicate?
How does Facebook affect elections? According to a new study led by the University of California, San Diego, a single post on Election Day 2010, Nov. 2 of that year, drove some 340,000 users of the social network to their polling stations.