University of Connecticut

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

2014 NCAA TOURNAMENT: 15.3M+ Facebook Users Create 46M Combined Posts, Comments, Likes

UConnVsKentucky304

The 2014 NCAA Division I Men’s Basketball Championship tournament came to a close Wednesday night, with the University of Connecticut’s 60-54 victory over the University of Kentucky at AT&T Stadium in Arlington, Texas, and Facebook announced in a Newsroom post that the 2014 version of March Madness spawned 46 million combined posts, comments, and likes between March 16 and April 7, from more than 15.3 million users.

Read more