University of Michigan

Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

Does Facebook Lift You Up Or Bring You Down?

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A University of Michigan study reported in August that Facebook makes users unhappy. The researchers polled 82 college students and concluded that the act of browsing other people’s highlight reels and comparing them to their own humdrum existences led to depression and loneliness. But that study was hardly fair, nor a reasonable representation of the 700 million daily Facebookers.

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How The Equality Symbol Spread Through Facebook

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On March 26, several people all over Facebook changed their profile photos to red and light-shaded equality signs in support of the Human Rights Campaign and same-sex marriage. While Facebook couldn’t track specifically the numbers of those who changed their profile pictures to this image, the site’s data science team tracked how many users changed their profile photos that day — an increase of 120 percent.

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More Details Emerge On Communications Between Facebook, SEC Prior To IPO

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The name Barbara C. Jacobs may not ring a bell for most readers, but the name of the assistant director for corporation finance at the Securities and Exchange Commission is definitely a familiar one in the offices of Facebook Chief Financial Officer David Ebersman and Fenwick & West, the social network’s law firm, as she and her staff were responsible for vetting the company’s initial public offering filing.

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