University of Missouri

MARCH MADNESS: SocialCode Picks Duke, Too

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Last March, social marketing solutions provider SocialCode pegged Duke University as the winner of the 2013 NCAA Division I Men’s Basketball Championship tournament, as did Facebook, both based on social data. They were both wrong, as the University of Louisville took home the trophy. This year, Facebook once again selected Duke as the victor in the 2014 NCAA Division I Men’s Basketball Championship tournament, based on the number of posts and words related to each school in the two weeks leading up to this past Sunday, when the field was selected. And now SocialCode followed suit, also going with the Blue Devils based on its study of “thousands of social signals.”

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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook Weekly Highlights Brings You ‘The Beatles — A Grammy Salute’

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Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of Paul McCartney, Ringo Starr, and David Letterman during CBS’ “The Beatles — A Grammy Salute,” which celebrated the 50th anniversary of The Beatles’ iconic appearance on “The Ed Sullivan Show.”

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