University of Texas

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook Weekly Highlights Brings You Athletes Visiting Facebook

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Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Arsenal soccer star Aaron Ramsey hosting a Facebook question-and-answer session; as well as the photo atop the post of figure skater Kristi Yamaguchi at the entrance to the social network’s headquarters in Menlo Park, Calif., prior to serving as the digital ambassador for the U.S. Olympic Committee at the 2014 Winter Olympic Games in Sochi, Russia.

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Facebook Privacy Settings Lead To The Outing Of Sensitive Secrets

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Facebook is continually changing its privacy settings, trying to give users more control over what they want to share and with whom. But still, even with the most stringent settings in place, personal information can find a way out. The Wall Street Journal examined how Facebook changed the lives of two gay college students, when a classmate added them to a public group for other gay choir singers at the school — an action that was shared on the students’ news feeds.

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