Univision

WORLD CUP: Univision Deportes Network To Feature Content From Facebook

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2014 FIFA World Cup Brazil kicks off June 12 and runs through the championship game July 13, and Univision Deportes Network will provide exclusive Spanish-language in the U.S., including 24-hour coverage, as well as 56 live games (all 64 matches will be available via its Univision Deportes application). The Hispanic-targeted cable network also reached a partnership with Facebook to add content form the social network to its telecasts, according to The Hollywood Reporter.

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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

What Is Facebook Head Of U.S. Hispanic Sales Christian Martinez Planning?

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Earlier this month, Facebook announced the launch of a new ad product aimed at helping brands target Hispanic users, as well as the hire of former Univision Vice President of Network and Interactive Sales Christian Martinez as head of U.S. Hispanic sales. Martinez offered more details on the social network’s Hispanic marketing goals in an interview with Portada.

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