What are some of the traits exhibited by online users who belong to several social networks? Social-data and ad-targeting platform 140 Proof teamed up with IPG Media Lab to study 500 Internet users 18 and up who are active on two or more social networks to find out.
Here we go again: All Facebook accounts are not being deactivated May 18, and the profiles for Facebook Announcement 2K14 and FbCeo Mark Zuckerberg are fake, so ignore any posts in your News Feeds from these or similar accounts, or be subject to malware.
An upcoming study from Web-content and customer-experience-management provider Kentico Software highlighted some of the challenges faced by brands on Facebook and other social networks, as its survey of more than 300 adults aged 18 and up found that the majority of them usually ignore posts by brands.
Facebook is bringing the functionality of its hide all button — which allows users to hide all posts from friends or pages without unfriending or unliking them, respectively — to a new unfollow button, which allows users to stop following other users’ public updates, TechCrunch reported.
Facebook page insights is not as scary as it looks. This powerful social analytics tool is available to anyone with a Facebook page, and, when used correctly, it can hyper-optimize your marketing efforts. Getting to know exactly who your fans are and why they like the things they do will instantly help you decide what content is worth sharing. Even if you’re new to Insights, you can start putting your efforts into the methods that work best, and stop wasting your time on fruitless campaigns.
The revamped page insights Facebook began testing with select page administrators in June have been refined based on feedback from those admins and are now being rolled out to all pages, along with some new features, the social network announced in a post on its Facebook for Business page.
Select Facebook page administrators will be invited to participate in a test of changes to page insights, which include breaking out the elements that make up the social network’s people talking about this metric.
Who needs a website when you can have a Facebook page? A recent survey by market-research firm Lab42 found that 50 percent of the 1,000 social media users who were polled believe Facebook pages are more useful than brands’ websites, and 82 percent feel that pages are good places to interact with brands.