Facebook advertising and marketing developer Optimal announced the release Wednesday of its Audience Matrix social analytics product, which taps the company’s proprietary consumer analytics database of more than 2.5 million affinities and interests.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Facebook recruiting solution Work4 Labs Wednesday announced an expanded suite of social recruiting products, a free version of its product targeted toward small and midsized businesses, and the closing of $11 million in series-A funding from Matrix Partners and other investors.
With one week to go before the 2012 Summer Olympic Games in London get underway, blue-chip brands are in overdrive trying to take full advantage of Facebook in their marketing strategies, with Coca-Cola, British Airways, and Adidas now atop the medals podium, according to the real-time social media scoreboard provided by Sociagility and Acknowledgement.
With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.
