I am usually the first one to point out when Facebook goes off the rails or just does something pointless and stupid. So to be fair to the big enchilada of social media, I have to give it some props for making a move in the right direction and doing its best to get rid of link-baiting. And yes, I know you already know all about the existence of the News Feed algorithm — that isn’t what this is about. It’s a success story and reason to love what Facebook has done (unless you’re one of the sites I’m talking about in this post, that is).
Facebook, as you’ve probably seen, has been a boon to viral sharing site Upworthy. But has the Facebook News Feed algorithm now shifted against it? What happens next you have to see to believe. WhoIsHostingThis.com compiled an interesting infographic illustrating the history of the Facebook/Upworthy relationship.
April was not kind to BuzzFeed, as the content aggregator saw its total number of Facebook interactions (likes, comments, and shares) slip to just over 39 million from nearly 47.5 million in March, and it accounted for just five of April’s 20 biggest Facebook stories after logging 12 in the previous month, but BuzzFeed still topped publishers in terms of shares for April, according to social media news aggregator NewsWhip.
BuzzFeed had a strong month in January in terms of engagement on Facebook among media sites, with more than 9.5 million shares and over 40 million combined interactions, according to the latest figures from NewsWhip.
Upworthy wants to share content with the world — and use Facebook to do so. The company is in the developer’s showcase for utilizing social plugins and successfully using its Facebook page to engage its audience. Facebook reported that as Upworthy.com grew to 10.4 million unique users in one year, its Facebook page grew to 1.3 million likes over the same period. Upworthy credits Facebook for a large portion of its traffic.