User Data

Mediabistro Course

Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

Why Facebook Dropped HasOffers, And Why The Mobile App-Tracking Landscape Must Be Disrupted

SmartphoneLockedFolder304

On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: They were forced to drop support for Facebook mobile ad tracking due to violations of policy for retaining too much user data. This was a surprise to many in the industry when it was first announced, because Facebook depends on its mobile measurement partners to help measure the effectiveness of its mobile ads. Advertisers rely on these mobile tracking solutions because they offer cross-platform products that support Google, Apple iAds, and Millennial Media, as well as Facebook.

Read more

Privacy Groups File FTC Complaint Vs. Facebook-WhatsApp Deal

WhatsAppLogo304

Facebook’s $19 billion acquisition of cross-platform mobile messaging company WhatsApp, announced last month, became the target of privacy groups, as the Electronic Privacy Information Center and the Center for Digital Democracy filed a complaint with the Federal Trade Commission, alleging that the privacy of current WhatsApp users will be affected by Facebook’s use of their information.

Read more

How Many National Security Letters Sought Data On Facebook Users In The Second Half Of 2013?

UnlockKey

There were fewer than 1,000 requests for information about Facebook users via National Security Letters from July 1 through Dec. 31, 2013, involving fewer than 1,000 users and accounts, Vice President and General Counsel Colin Stretch announced in a Newsroom post, adding a reminder that the company is “limited to reporting data in bands of 1,000.”

Read more

How Retailers Using Facebook’s Custom Audiences Can Track Offline Sales

CustomAudiencesOfflineMeasurement304

Facebook Chief Operating Officer Sheryl Sandberg has often stressed the social network’s goal to measure the effectiveness of ads throughout the conversion process, and not just focus on clicks, and the company took another step forward on that front with Friday’s announcement that users of its custom audiences feature for ad targeting can now measure offline sales driven by their campaigns.

Read more

Should EU Governments Be More Transparent, Flexible When Requesting Facebook User Data?

EuropeanUnionFlags304

Facebook received about 8,500 requests for user data from governments of countries in the European Union during the first six months of 2013, involving some 10,000 accounts, Richard Allan, the social network’s director for public policy in Europe, the Middle East, and Africa, said at a hearing organized by the European Parliament’s civil liberties committee, offering more details on the data released by the company in August.

Read more