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Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!

Why Facebook Dropped HasOffers, And Why The Mobile App-Tracking Landscape Must Be Disrupted

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On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: They were forced to drop support for Facebook mobile ad tracking due to violations of policy for retaining too much user data. This was a surprise to many in the industry when it was first announced, because Facebook depends on its mobile measurement partners to help measure the effectiveness of its mobile ads. Advertisers rely on these mobile tracking solutions because they offer cross-platform products that support Google, Apple iAds, and Millennial Media, as well as Facebook.

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Privacy Groups File FTC Complaint Vs. Facebook-WhatsApp Deal

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Facebook’s $19 billion acquisition of cross-platform mobile messaging company WhatsApp, announced last month, became the target of privacy groups, as the Electronic Privacy Information Center and the Center for Digital Democracy filed a complaint with the Federal Trade Commission, alleging that the privacy of current WhatsApp users will be affected by Facebook’s use of their information.

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How Many National Security Letters Sought Data On Facebook Users In The Second Half Of 2013?

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There were fewer than 1,000 requests for information about Facebook users via National Security Letters from July 1 through Dec. 31, 2013, involving fewer than 1,000 users and accounts, Vice President and General Counsel Colin Stretch announced in a Newsroom post, adding a reminder that the company is “limited to reporting data in bands of 1,000.”

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