The class-action suit filed against Facebook in Vienna, Austria, by Austrian law student Max Schrems and his Europe Versus Facebook group is still alive despite its rejection by the commercial court in the city, as the regional court completed its “a limine” review and ordered Facebook Ireland to respond within four weeks.
Facebook is facing another privacy-related lawsuit from Austrian law student Max Schrems and his Europe Versus Facebook group, but this time, the class-action suit will be heard on the group’s home turf in Austria, rather than in Ireland, where Facebook’s European operations are based.
The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.
Officials from the European Union’s central competition authority, the European Commission, sent detailed questionnaires to rival online messaging companies as part of the EC’s pending investigation of Facebook’s $19 billion deal to acquire WhatsApp, which was initially announced in February.
On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: They were forced to drop support for Facebook mobile ad tracking due to violations of policy for retaining too much user data. This was a surprise to many in the industry when it was first announced, because Facebook depends on its mobile measurement partners to help measure the effectiveness of its mobile ads. Advertisers rely on these mobile tracking solutions because they offer cross-platform products that support Google, Apple iAds, and Millennial Media, as well as Facebook.
Facebook’s $19 billion acquisition of cross-platform mobile messaging company WhatsApp, announced last month, became the target of privacy groups, as the Electronic Privacy Information Center and the Center for Digital Democracy filed a complaint with the Federal Trade Commission, alleging that the privacy of current WhatsApp users will be affected by Facebook’s use of their information.
How serious is Facebook about privacy? Attribution analytics provider HasOffers and mobile analytics provider Kontagent found out the hard way, as AdExchanger reported that the two companies were booted out of the social network’s mobile measurement partner program for violating its policies.
There were fewer than 1,000 requests for information about Facebook users via National Security Letters from July 1 through Dec. 31, 2013, involving fewer than 1,000 users and accounts, Vice President and General Counsel Colin Stretch announced in a Newsroom post, adding a reminder that the company is “limited to reporting data in bands of 1,000.”
Are Facebook’s private messages really private? Not so much, according to a lawsuit that accuses the social network of scanning the content of private messages and sharing information about users’ Web activities with advertisers and marketers, Bloomberg reported.