Tonight Facebook will be opening up usernames to Facebook Pages that have between 100 and 1,000 fans. According to our page statistics tracker that accounts for over 429,000 pages or just over 30 percent of all Facebook Pages. This presents a huge opportunity for those businesses that don’t currently have as large of a following. Page administrators will be able to claim their usernames after 11:59 PM EDT tonight.
Facebook has decided to let companies file their trademarks to prevent other users from registering a username that they have rights to. This has been an issue that many Twitter users have seen and the company has found it difficult to manage since they respond to trademark disputes on a case by case basis. Facebook is taking a different approach by letting users fill out a username prevention form. Businesses must have a “registration number” but I’m not sure what number Facebook is looking for.