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Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!

How Did Users Influence Facebook’s News Feed Redesign?

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Before Facebook unleashed its redesigned News Feed earlier this month, the social network asked users what they wanted. The answer was fairly general: less clutter. Facebook continued to ask users about this, and they specified that they wanted to see fewer posts from pages, fewer posts about things their friends are listening to, and posts their friends have liked or commented on. However, when given the chance to choose stories that they wanted to see, the results greatly differed from their initial preferences.

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Facebook Takes Early Financial Hit, But Execs Believe In Recovery

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Facebook’s first quarterly financial report since going public offered some good news and some bad news for the company. The good news? Facebook is continually gaining users, especially on mobile. The bad news? The company took a major financial hit in stock compensation after the post-initial public offering freefall. But the three executives on Thursday’s earnings call — Co-Founder and CEO Mark Zuckerberg, Chief Operating Officer Sheryl Sandberg, and Chief Financial Officer David Ebersman — are confident in Facebook’s future.

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Study: Customers Still Prefer Company Websites To Facebook Pages

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In 2011, U.S. marketers spent more than $3 million on Facebook brand pages. What are they getting for that money? Research from social marketing firm Get Satisfaction and analyst Incyte Group shows that despite the heavy investment on Facebook, consumers still visit a companies’ websites more often, and would rather be introduced to a company through friends, not ads.

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AgoraPulse Now Allows Facebook Page Admins To Track Deeper

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There has been much discussion within the Facebook marketing world about what to post to Facebook pages and when. New features recently released by AgoraPulse, which provides cost-effective Facebook solutions to businesses, allow page administrators to see what types of posts are most popular, when they’re most popular, and what kinds of posts users are hiding or marking as spam.

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