Facebook Product Design Director Julie Zhou advocated the death of “users” — the term, not the actual people on the social network — in favor of “people,” as well as the demise of the term “product design,” in a post on her blog.
Before Facebook unleashed its redesigned News Feed earlier this month, the social network asked users what they wanted. The answer was fairly general: less clutter. Facebook continued to ask users about this, and they specified that they wanted to see fewer posts from pages, fewer posts about things their friends are listening to, and posts their friends have liked or commented on. However, when given the chance to choose stories that they wanted to see, the results greatly differed from their initial preferences.
Facebook’s first quarterly financial report since going public offered some good news and some bad news for the company. The good news? Facebook is continually gaining users, especially on mobile. The bad news? The company took a major financial hit in stock compensation after the post-initial public offering freefall. But the three executives on Thursday’s earnings call — Co-Founder and CEO Mark Zuckerberg, Chief Operating Officer Sheryl Sandberg, and Chief Financial Officer David Ebersman — are confident in Facebook’s future.
In 2011, U.S. marketers spent more than $3 million on Facebook brand pages. What are they getting for that money? Research from social marketing firm Get Satisfaction and analyst Incyte Group shows that despite the heavy investment on Facebook, consumers still visit a companies’ websites more often, and would rather be introduced to a company through friends, not ads.
There has been much discussion within the Facebook marketing world about what to post to Facebook pages and when. New features recently released by AgoraPulse, which provides cost-effective Facebook solutions to businesses, allow page administrators to see what types of posts are most popular, when they’re most popular, and what kinds of posts users are hiding or marking as spam.
Wondering how you can overtake your competition in terms of likes, shares, and engagement? Don’t be afraid to give them a like and track them on Facebook. Panelists of the “Competitive Analysis on Facebook” discussion at Friday’s AllFacebook Marketing Conference in San Francisco spoke about the importance of keeping tabs on your competitors.
Following Facebook’s announcements Tuesday that it was scrapping Facebook Credits in favor of local currency, as well as launching subscription billing for applications, the social network updated its payments terms Wednesday on both the user and developer sides.
Facebook released a detailed infographic Tuesday that takes users through the entire process of what happens when content or users are reported to the social network.
Facebook has more than 900 million monthly average users, but not all of them are worth the same to the social network.