Marketing via Facebook has been one of the most important nutrients in the soil of San Francisco-based startup Farmgirl Flowers’ growth, as the social network has driven 10 percent of all traffic to its website since 2011, and its Facebook campaigns have delivered a return on ad spend of 12 times, Founder Christina Stembel told the Facebook for Business page.
A University of Michigan study reported in August that Facebook makes users unhappy. The researchers polled 82 college students and concluded that the act of browsing other people’s highlight reels and comparing them to their own humdrum existences led to depression and loneliness. But that study was hardly fair, nor a reasonable representation of the 700 million daily Facebookers.
Facebook Gifts, which was highly promoted by the site on Valentine’s Day, has apparently given its main page a bit of an aesthetic upgrade. Sister site Inside Facebook wrote Friday that the main interface of Gifts has changed, but only for those users who have already given presents through the site.
People on Facebook love to post about Valentine’s Day — whether it’s talking about how amazing their significant other is, or lamenting the commercialization of Feb. 14. Facebook released an infographic Thursday through Facebook Stories, showing how people are engaging with the holiday on the social network.
What better way to say, “Happy Valentine’s Day,” to your significant other than to drop a 90-point bomb of a word on them while playing Words with Friends? That was one of the findings of a Valentine’s Day poll by game developer Zynga.
Did you forget to plan something special for your significant other on Valentine’s Day? Facebook would rather you skip getting a rose from outside of the gas station and instead get your special someone a Facebook Gift. Users who are in relationships have been prompted on desktop and mobile to buy gifts for their partners, and those who are single have been asked to buy gifts for friends.
As Valentine’s Day is Thursday, many are taking a look at how Facebook users share intimate details through the social network. A new study by Abine shows that many people aren’t shy about posting information such as relationship status and sexual orientation.
Just in time for Valentine’s Day — launching Thursday, in fact — comes mobile application KillSwitch, which allows users who are still Facebook friends with their exes to eliminate all traces of that person from their timelines.
Valentine’s Day, coming up Thursday, is a day for love — both in real life and on Facebook. Newly released statistics from the social network show that there are 200 percent more relationships added Feb. 14 compared with any other day of the year.
Valentine’s Day is like the Super Bowl for the flower business, and 1-800-Flowers has relied heavily on Facebook in the run-up to Thursday’s love-fest, particularly the social network’s mobile advertising products.