With Valentine’s Day coming up Friday, Facebook provided some statistics to help marketers on the social network take full advantage of the holiday.
Facebook is telling dating sites looking to begin advertising on the social network that it will begin accepting new applications for ads from those sites Feb. 15. So why is this an issue? Valentine’s Day, obviously a key day for dating sites, is Feb. 14.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Leonardo DiCaprio, after he was named best actor at Sunday night’s Golden Globes Awards; as well as the photo atop the post of actress Jennifer Lawrence photo-bombing singer Taylor Swift while she was being interviewed by E! Entertainment Television Host Ryan Seacrest on the red carpet, also at the Golden Globes.
Marketing via Facebook has been one of the most important nutrients in the soil of San Francisco-based startup Farmgirl Flowers’ growth, as the social network has driven 10 percent of all traffic to its website since 2011, and its Facebook campaigns have delivered a return on ad spend of 12 times, Founder Christina Stembel told the Facebook for Business page.
A University of Michigan study reported in August that Facebook makes users unhappy. The researchers polled 82 college students and concluded that the act of browsing other people’s highlight reels and comparing them to their own humdrum existences led to depression and loneliness. But that study was hardly fair, nor a reasonable representation of the 700 million daily Facebookers.
Facebook Gifts, which was highly promoted by the site on Valentine’s Day, has apparently given its main page a bit of an aesthetic upgrade. Sister site Inside Facebook wrote Friday that the main interface of Gifts has changed, but only for those users who have already given presents through the site.
People on Facebook love to post about Valentine’s Day — whether it’s talking about how amazing their significant other is, or lamenting the commercialization of Feb. 14. Facebook released an infographic Thursday through Facebook Stories, showing how people are engaging with the holiday on the social network.
What better way to say, “Happy Valentine’s Day,” to your significant other than to drop a 90-point bomb of a word on them while playing Words with Friends? That was one of the findings of a Valentine’s Day poll by game developer Zynga.