Facebook signed its first television advertiser for its new premium video ads, as NBC launched a campaign Wednesday in support of midseason series “Rosemary’s Baby,” “The Night Shift,” and “Undateable.”
Facebook is looking to extend its reach into Hollywood’s television industry with its newest hire, Ryan Seacrest Productions Executive Vice President of New Media Sibyl Goldman, who joined the social network as head of entertainment partnerships, based at its office in the Playa Vista area of Los Angeles.
Cable network Bravo airs “social editions” of installments of its “Real Housewives” reality franchise, and the repeat episodes taps Facebook’s keyword insights application-programming interface, which the social network released in September, to determine what Facebook users watching the shows are talking about and incorporate that content into comments and tweets from the shows’ stars during the social episodes, Variety reported.
Facebook Strategic Partnerships Lead for Music and Entertainment Charles Porch talked celebrities, fan engagement, and TV-show promotion with Variety Editor-in-Chief, Digital Andrew Wallenstein at the Variety Entertainment and Technology Summit last week in Marina Del Rey, Calif.
“Dancing with the Stars,” ABC’s hit reality competition series, reached an agreement with Facebook to tap into the two application-programming interfaces it announced last week, the public feed API and the keyword insights API, to display conversations from the social network during broadcasts.