Former Young & Rubicam Creative Culturalist Rick Liebling joined social benchmarking platform Unmetric as head of global marketing, and the company also announced the additions of Frito-Lay, American Airlines, and Deep Focus to its client base.
Mark Zuckerberg Continues To Deny Involvement In Prism; Facebook, Google Ask Attorney General To Allow Them To Disclose Number Of Secret Data Requests
Facebook continued to take steps to deny any involvement in the National Security Agency’s Prism initiative, in which the government agency allegedly obtained direct access to its servers, with Co-Founder and CEO Mark Zuckerberg reiterating his denial of last Friday during his talk at the social network’s annual meeting Tuesday, and the company asking U.S. Attorney General Eric Holder to allow it to fully disclose the total number of secret requests it receives to surrender user data.
Facebook Co-Founder and CEO Mark Zuckerberg responded Friday to claims that the site had granted the U.S. government access to its servers. He called the reports “outrageous,” and noted that if Facebook were to ever receive such a request, the company would fight it.
You can’t get to 1.11 billion friends without spending a few dollars: Consumer Watchdog reported that the social network spent $2.45 million on lobbying efforts during the first quarter of 2013, up a whopping 277 percent from $650,000 in the year-earlier period.
Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.
Retailers’ Facebook page administrators may want to mix in more promotions and prepare to work some off-hours during the upcoming holiday season, according to the results of a study of the digital marketing campaigns of 20 leading brands by Yesmail Interactive.
A Platform for Good, a new online resource from the Family Online Safety Institute aimed at parents, teachers, and teens, launched Wednesday after being initially announced in February, and FOSI member Facebook plugged the launch in a note on the Facebook Safety page.