Wrapp, which allows Facebook users to send free and paid electronic gift cards to their friends, has said that three new retailers have joined the fold: Victoria’s Secret, American Apparel, and Little Black Bag. Using Facebook as a platform, Wrapp noted that 1.25 million users of its iOS and Android applications have given 11.5 million digital gift cards — seen by 122 million Facebook users.
Facebook launched the second phase of its test of the Collections feature Wednesday, adding some new retail partners to the mix and testing five open graph actions: want, save, add, collect, and wishlist.
Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.
Social gifting, which is becoming wildly popular on Facebook, has largely been conducted through gift cards and major retailers. Boomerang wants to make social gifting a local experience. The Chicago-based program is expanding to New York, Indianapolis, and Austin, Texas, offering small businesses and local retailers a chance to get in on the social gifting fun.
Facebook will leave the pinning to Pinterest for a short while, as the Collections feature it began testing earlier this month is on hold temporarily, presumably so that the social network can optimize the feature for mobile.
Do you want to play around with Facebook’s want button? Not every user of the social network can. In addition to a want button, Facebook is also testing a collect button, and another like button designed specifically for products.
How many times have you seen a brand share an image of something that you’d like to buy? Facebook is taking a step toward closing that loop with Collections, allowing users to not only like, but collect, want, or buy products that brands share through images on the social network.
How often do you post to a company’s Facebook page and receive direct feedback? Your chances at getting a response are better if you’re talking to a telecommunications company or an airline, according to a study from Socialbakers.
Flash mobs organized via Facebook can be fun, but they can also run afoul of the law, as one apparently did in the Georgetown section of Washington, D.C., Monday afternoon.
Walmart is indeed America’s shopping place, but sex sells. Victoria’s Secret, the naughty unmentionables retailer, has beat out America’s favorite discounter on Facebook.