Victoria’s Secret - AllFacebook

Victoria’s Secret, American Apparel Join Facebook Gifting Platform Wrapp

Justin Lafferty — Mon, 15 Apr 2013 19:50:31 +0000

Wrapp, which allows Facebook users to send free and paid electronic gift cards to their friends, has said that three new retailers have joined the fold: Victoria’s Secret, American Apparel, and Little Black Bag. Using Facebook as a platform, Wrapp noted that 1.25 million users of its iOS and Android applications have given 11.5 million digital gift cards — seen by 122 million Facebook users.

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Facebook Launches Collections Test, Part II

David Cohen — Wed, 19 Dec 2012 15:59:03 +0000

Facebook launched the second phase of its test of the Collections feature Wednesday, adding some new retail partners to the mix and testing five open graph actions: want, save, add, collect, and wishlist.

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Facebook Marketing: Beyond The Like

David Cohen — Tue, 04 Dec 2012 16:25:18 +0000

Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.

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Boomerang Makes Social Gifting A Local Experience

Justin Lafferty — Fri, 16 Nov 2012 10:08:34 +0000

Social gifting, which is becoming wildly popular on Facebook, has largely been conducted through gift cards and major retailers. Boomerang wants to make social gifting a local experience. The Chicago-based program is expanding to New York, Indianapolis, and Austin, Texas, offering small businesses and local retailers a chance to get in on the social gifting fun.

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Facebook Temporarily Unpins Collections Test

David Cohen — Fri, 26 Oct 2012 13:40:35 +0000

Facebook will leave the pinning to Pinterest for a short while, as the Collections feature it began testing earlier this month is on hold temporarily, presumably so that the social network can optimize the feature for mobile.

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In Search Of The Facebook Want Button

David Cohen — Mon, 15 Oct 2012 10:08:09 +0000

Do you want to play around with Facebook’s want button? Not every user of the social network can. In addition to a want button, Facebook is also testing a collect button, and another like button designed specifically for products.

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Facebook Launches Collections, Allowing People To Buy Items Pictured

Justin Lafferty — Mon, 08 Oct 2012 14:10:35 +0000

How many times have you seen a brand share an image of something that you’d like to buy? Facebook is taking a step toward closing that loop with Collections, allowing users to not only like, but collect, want, or buy products that brands share through images on the social network.

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Which Industries Are Best At Facebook Engagement?

Justin Lafferty — Wed, 27 Jun 2012 14:55:44 +0000

How often do you post to a company’s Facebook page and receive direct feedback? Your chances at getting a response are better if you’re talking to a telecommunications company or an airline, according to a study from Socialbakers.

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Victoria’s Secret Robbery Organized On Facebook

David Cohen — Tue, 26 Jul 2011 13:03:07 +0000

Flash mobs organized via Facebook can be fun, but they can also run afoul of the law, as one apparently did in the Georgetown section of Washington, D.C., Monday afternoon.

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Facebookers Like Victoria's Secret Over Walmart

Ruth Manuel-Logan — Sat, 16 Jul 2011 09:00:29 +0000

Walmart is indeed America’s shopping place, but sex sells. Victoria’s Secret, the naughty unmentionables retailer, has beat out America’s favorite discounter on Facebook.

Last month, Victoria’s Secret went out with a bang by garnering more than 14.3 million likes on the popular social networking site, according to the latest data from e-commerce software provider ChannelAdvisor‘s Facebook Commerce Index (FBCI), which tracks fan counts as it relates to retailers. FBCI’s second and third runner-ups were Adidas Originals and Victoria’s Secret Pink, respectively.

How exactly did Victoria’s Secret secure a top spot in the Facebook likes war? The primarily sultry must-have lingerie company used strategic ploys that were sure to lure users to their site, like discounts and sneak peeks at their never-before-seen collections. The clever marketing moves encouraged Facebookers to hit the like button when visiting its site. Victoria’s Secret also customized its Facebook landing page to show links to social media sites and mobile apps, rather than the run-of-the-mill Facebook wall.

Not so fast: Walmart is quickly nipping at the heels of the lingerie seller. The retailer gained 13 percent more fans during the month of June, which inched it closer to fourth place, rather than sixth, on the FBCI.

Walmart is also upping its game to try to gain more likes on its site. Marketing strategies such as the ever-popular giveaways and contests have traditionally been winners with Facebook fans. Promotions such as its latest, tied to Disney film Cars 2, have enabled Walmart to give away free movie tickets and hourly prizes.

It is quite apparent that retailers are quickly realizing that social media like Facebook can only enhance their images, which can translate into big profits — a definite win-win situation for all involved.

Readers, have you been lured by the social media strategies of retailers?

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NY State Troopers Use Facebook To ID Woman's Corpse

Ruth Manuel-Logan — Fri, 17 Jun 2011 10:47:21 +0000

New York state police have turned to Facebook to seek help identifying the charred body of a woman who was found Sunday morning in an upstate N.Y. state park.
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