Video

Facebook Announces New Video Metrics

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As more advertisers and page managers use video to get their brand’s message out, Facebook is launching new ways for admins to measure the effectiveness of their video campaigns.

Currently, page admins can only see information such as the number of views a video has received. With the new video metrics — rolled out over the coming weeks — marketers can see the average duration of video viewed and the amount of time that a person watched 95 percent of the video.

Advertisers will also be able to see demographic breakdown of the video’s viewers.

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Upworthy Uses Its Facebook Page, Social Plugins To Grow

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Upworthy wants to share content with the world — and use Facebook to do so. The company is in the developer’s showcase for utilizing social plugins and successfully using its Facebook page to engage its audience. Facebook reported that as Upworthy.com grew to 10.4 million unique users in one year, its Facebook page grew to 1.3 million likes over the same period. Upworthy credits Facebook for a large portion of its traffic.

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Mixers Brings Virtual Speed Dating To Facebook

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When meeting new people, it generally only takes a couple of minutes to form the all-important first impression. That’s the idea behind Mixers, a Facebook dating application that gives webcam-connected users two minutes to chat. If there’s a connection, users can request more time. If not, better luck next time. The app has gained a following in Israel, but now the minds behind Mixers have added the U.S. to its user base.

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