People-based marketing: Prepare to hear that term a lot more as Facebook develops ad-targeting and measurement platforms like Atlas, LiveRail and the Facebook Audience Network. Facebook has shifted its focus from providing advertising at scale to providing an ad solution where companies can target the right consumers.
As more advertisers and page managers use video to get their brand’s message out, Facebook is launching new ways for admins to measure the effectiveness of their video campaigns.
Currently, page admins can only see information such as the number of views a video has received. With the new video metrics — rolled out over the coming weeks — marketers can see the average duration of video viewed and the amount of time that a person watched 95 percent of the video.
Advertisers will also be able to see demographic breakdown of the video’s viewers.
Upworthy wants to share content with the world — and use Facebook to do so. The company is in the developer’s showcase for utilizing social plugins and successfully using its Facebook page to engage its audience. Facebook reported that as Upworthy.com grew to 10.4 million unique users in one year, its Facebook page grew to 1.3 million likes over the same period. Upworthy credits Facebook for a large portion of its traffic.
Contests are all over Facebook — some are fun and play by the rules, others are boring or illegal. ShortStack put together an interesting infographic that offers tips for brands and pages that want to create a Facebook contest that draws people in. ShortStack broke these steps down scientifically.
The default sharing option for new Facebook users is set to public, meaning that anyone can see posts, even if they don’t have Facebook accounts. There are a few simple ways that Facebook users can change that, to make sure that only their friends (or a select group of their friends) can see posts. Additionally, users can select friends to not see posts.
After rumors of Facebook launching a timed messaging service similar to Snapchat swirled, the social network Friday officially announced Poke — an iPhone application where users can send messages, photos, videos, or pokes that expire in seconds.
Leaving Facebook for good is much like trying to kill a zombie in a horror flick. Even though you’re pretty sure you’ve 86′ed it, you can’t be certain that it’s really dead. My Damn Channel, a popular channel on YouTube, recently tackled the topic of quitting Facebook (and other social networks) in a funny, well-done video series, “Status Kill.”
When meeting new people, it generally only takes a couple of minutes to form the all-important first impression. That’s the idea behind Mixers, a Facebook dating application that gives webcam-connected users two minutes to chat. If there’s a connection, users can request more time. If not, better luck next time. The app has gained a following in Israel, but now the minds behind Mixers have added the U.S. to its user base.