Most users of Facebook’s flagship applications for iOS and Android may have noticed that videos shared in their News Feeds via the social network or Instagram are now set to play automatically, without sound, rather than being displayed with a play button in the center of the image.
Despite Facebook’s emphasis on mobile advertising, a recent survey by global marketing consultancy Analytic Partners found that 85 percent of Facebook users would be more inclined to read or click on a News Feed ad when accessing the social network via desktop than through mobile devices.
Facebook has not launched its long-awaited video ads offering yet, but the social network is running an educational video of its own, on the admin panels of pages, encouraging page administrators to “get more likes.”
I work with NARR8, a free-to-use application and digital publisher of interactive eBooks. Last month, NARR8 launched its extensive catalog of motion comics, graphic novels, and educational periodicals on Facebook’s App Center — a huge milestone for us, since this made NARR8 the first motion comics application to launch on the world’s No. 1 social network. Today, I’d like to talk about what led us to this success, our first month’s progress on Facebook, and the support that the social network has offered us during the transition from mobile to social.
The subject of Facebook’s long-rumored and perpetually delayed launch of video ads was raised during the social network’s third-quarter earnings call Wednesday, and the timetable remains up in the air.
A Facebook Strategic Preferred Marketing Developer became the latest company to weigh in on Facebook’s advertising performance prior to its third-quarter earnings call Wednesday, as Spruce Media released its latest State of Facebook Advertising report.
If and when Facebook finally launches video ads, it will do so without Justin Shaffer, a project manager who had been helping to lead that initiative, as Shaffer’s last day at the social network will be Wednesday, The Wall Street Journal’s Digits blog reported.
A “small group of U.S. mobile users” will test a new way for Facebook to deliver videos to their devices, the social network announced Thursday, emphasizing that it is a limited test, and that advertising is not included.