Social marketing software company Offerpop incorporated Video on Instagram into its Video Contest application, following last month’s launch of its Hashtag Gallery app, which also supports Video on Instagram.
Video On Instagram
Several brands marked Halloween Thursday with holiday-related photos and videos on Instagram, including the image to the left of a dark, shadowy BMW, and the photo atop the post from State Bicycle Co. of a witch riding one of its bikes into the night.
The subject of Facebook’s long-rumored and perpetually delayed launch of video ads was raised during the social network’s third-quarter earnings call Wednesday, and the timetable remains up in the air.
The world’s top 100 brands have Instagram in focus, as social media analytics and reporting platform Simply Measured found in its latest study that 71 of the Interbrand 100 are on the Facebook-owned photo-sharing service, up from 40 in October 2012, adding that the total number of brands on Instagram shot up 55 percent over the past year.
Instagrille, a Windows application for Instagram, announced that it rebranded as Pixsta in order to comply with the August update to Instagram’s brand guidelines — which prohibited use of parts of the Facebook-owned photo-sharing network’s name in branding — and the new version of the app also supports Video on Instagram.
Happy third birthday to Instagram, which launched Oct. 6, 2010. While the photo-sharing network’s milestones include its September 2012 acquisition by Facebook for $715 million and reaching 150 million monthly active users last month, Instagram shared its 10 favorite moments over the past three years.
The inevitable has drawn closer: Facebook-owned photo-sharing network Instagram confirmed that it will begin introducing advertising into its feed “in the next couple of months.”
How many of the Fortune 500 companies have accounts on Facebook-owned photo-sharing network Instagram? According to digital intelligence firm TrackMaven, the answer is 123, and of those 123, 112 (or 91 percent) have posted at least once, and 17 percent (85) posted in the 30 days leading up to Sept. 17.