Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
Video On Instagram
Last June, when Facebook introduced Video on Instagram, the buzz prior to the press event also focused on the possibility of the social network creating a news reader-type product, based on RSS feeds, to take advantage of the demise of Google Reader, and The Wall Street Journal reported later that month that Facebook was working on a mobile news reader that would enable users with mobile devices to see content from other Facebook users and publishers in a visual format created for their devices, referred to internally as Reader. Now, according to a report by Re/code, the social network will reveal a Flipboard-like news-reading service “in the coming weeks,” known as Paper, rather than Reader.
Social marketing software company Offerpop incorporated Video on Instagram into its Video Contest application, following last month’s launch of its Hashtag Gallery app, which also supports Video on Instagram.
Several brands marked Halloween Thursday with holiday-related photos and videos on Instagram, including the image to the left of a dark, shadowy BMW, and the photo atop the post from State Bicycle Co. of a witch riding one of its bikes into the night.
The subject of Facebook’s long-rumored and perpetually delayed launch of video ads was raised during the social network’s third-quarter earnings call Wednesday, and the timetable remains up in the air.
The world’s top 100 brands have Instagram in focus, as social media analytics and reporting platform Simply Measured found in its latest study that 71 of the Interbrand 100 are on the Facebook-owned photo-sharing service, up from 40 in October 2012, adding that the total number of brands on Instagram shot up 55 percent over the past year.
Instagrille, a Windows application for Instagram, announced that it rebranded as Pixsta in order to comply with the August update to Instagram’s brand guidelines — which prohibited use of parts of the Facebook-owned photo-sharing network’s name in branding — and the new version of the app also supports Video on Instagram.
Happy third birthday to Instagram, which launched Oct. 6, 2010. While the photo-sharing network’s milestones include its September 2012 acquisition by Facebook for $715 million and reaching 150 million monthly active users last month, Instagram shared its 10 favorite moments over the past three years.
The inevitable has drawn closer: Facebook-owned photo-sharing network Instagram confirmed that it will begin introducing advertising into its feed “in the next couple of months.”