Facebook quietly added news and video modules to pages June 15, under the “posts by others” view of timeline, which display brand-related content users have been reading or watching in open graph applications.
It seems like every week, Facebook Co-Founder and CEO Mark Zuckerberg is acquiring a new company or making a key hire. The New York Post reports that his next target might be Hulu CEO Jason Kilar, who recently spurned Yahoo.
It’s not quite a primetime slot on one of the “Big Four” television networks, but Facebook video application Youtoo announced that videos uploaded via its Be on TV app will air on “network television,” in “177 of the top 200 cable markets in the U.S.”
The viral hit video “The Man Without a Facebook” has been nominated for a Webby Award. This is the second Webby nomination we’ve encountered that involves something removed from Facebook, although admittedly the video is a satire about someone not using the social network at all.
U.K.-based price-comparison website Confused.com created a Take This Lollipop-inspired video application to promote the benefits of home insurance and drive potential customers to shop.
House of Horrors only works with U.K. addresses. The app instructs users to enter their post codes, and then adds images from their Facebook profiles to a video of a burglar breaking into a house, to create the illusion that the user’s home is being burglarized.
At the end of the video, users are alerted to the fact that they will receive 1,000 points in the Confused.com Nectar promotion with the purchase of a policy, and an icon allows them to share the video.
Take This Lollipop was based on a similar strategy, drawing attention to privacy and security on Facebook by incorporating images from users’ profiles into a creepy but effective short film.
Screen shot courtesy of Econsultancy.
Four of Facebook’s video partners made the director’s cut due to their early success with applications upgraded for timeline: Viddy, Vevo, Izlesene, and Dailymotion.
Live video-streaming provider Ustream is integrating Facebook’s timeline for profiles with the goal of allowing users of the social network to view live videos with their friends.
Like it or not, all brand pages will have timeline this Friday. Here are three pointers for these last few days before the mandatory transition.