Facebook users love video. So much so that the social network recently trumped Yahoo as the Internet’s second-most-popular video site in July, in terms of total unique viewers, according to new statistics released by comScore.
Ustream is no stranger to providing streaming video service for Facebook users. But now you don’t need to be tied to a computer to share the memories. Ustream announced Thursday night the launch of Broadcast for Friends — an iPhone application that allows users to record live video, which instantly posts to Facebook. The company said launches for other mobile platforms, such as Android, are on the horizon.
Soon, Facebook users may be able to share information about what they’ve seen on Netflix. After a Vermont legislator filed an amendment Wednesday to a 1988 law, data about what movies are being watched can be shared, if the changes are approved.
Facebook quietly added news and video modules to pages June 15, under the “posts by others” view of timeline, which display brand-related content users have been reading or watching in open graph applications.
It seems like every week, Facebook Co-Founder and CEO Mark Zuckerberg is acquiring a new company or making a key hire. The New York Post reports that his next target might be Hulu CEO Jason Kilar, who recently spurned Yahoo.
It’s not quite a primetime slot on one of the “Big Four” television networks, but Facebook video application Youtoo announced that videos uploaded via its Be on TV app will air on “network television,” in “177 of the top 200 cable markets in the U.S.”
The viral hit video “The Man Without a Facebook” has been nominated for a Webby Award. This is the second Webby nomination we’ve encountered that involves something removed from Facebook, although admittedly the video is a satire about someone not using the social network at all.
U.K.-based price-comparison website Confused.com created a Take This Lollipop-inspired video application to promote the benefits of home insurance and drive potential customers to shop.
House of Horrors only works with U.K. addresses. The app instructs users to enter their post codes, and then adds images from their Facebook profiles to a video of a burglar breaking into a house, to create the illusion that the user’s home is being burglarized.
At the end of the video, users are alerted to the fact that they will receive 1,000 points in the Confused.com Nectar promotion with the purchase of a policy, and an icon allows them to share the video.
Take This Lollipop was based on a similar strategy, drawing attention to privacy and security on Facebook by incorporating images from users’ profiles into a creepy but effective short film.
Screen shot courtesy of Econsultancy.