Facebook Co-Founder and CEO Mark Zuckerberg spent some time discussing public content during the company’s second-quarter earnings call Wednesday, mentioning efforts the social network has undertaken to better connect with the media and public figures.
The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer’s main event was a topic of conversation during the company’s second-quarter earnings call Wednesday.
Just when you think scammers have hit rock-bottom, they find a way to go even lower. Daily Mail reported that online scammers are attempting to drive traffic to websites promoting adult hook-ups and counterfeit drugs by using fake Facebook pages supposedly paying tribute to victims of Malaysia Airlines flight 17 (MH17), which was shot down over Ukraine last week.
It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.
Facebook-owned photo- and video-sharing network Instagram introduced its Instagram Direct direct-messaging service to much fanfare last December, but mentions of the feature have been few and far between since. However, according to Instagram, rumors of the demise of Instagram Direct are premature.
Slingshot, the photo- and video-sharing application released by Facebook last month, is one of the components of the social media campaign backing the digital video-on-demand re-release of feature film Affluenza by FilmBuff, a company that buys and distributes independent narrative films and documentaries.
Facebook’s latest acquisition is aimed at bolstering the quality of its video ads and premium video ads, as the social network announced that it has brought video-ad-technology company LiveRail into the fold.