King.com teamed up with Facebook to launch a video campaign backing the game developer’s latest title, Candy Crush Soda Saga, and after the first day of the campaign, 100 million users of the social network were reached, with more than 70 percent of those via mobile.
Facebook-owned cloud application platform Parse announced the launch of its Parse Push Experiments earlier this month, aimed at allowing developers to incorporate A/B testing into their apps’ push notifications. Facebook data scientist John Myles White offered some best practices for developers using Parse Push Experiments, as well as a video of the tool in action, in a blog post.
Facebook users looking to back causes with efforts similar to the hugely successful and viral ALS Ice Bucket Challenge now have a vehicle for doing so, as online platform JusTagMe launched on Facebook globally.
Facebook users between the ages of 13 and 24 turn to the social network to express themselves by sharing photos, videos, jokes and information about themselves, according to the fourth installment of a joint study by Facebook and culture experts Crowd DNA.
Members of the media who cover the technology sector have a new resource, compliments of Facebook, as the social network announced the launch of FB Techwire, which is powered by social content discovery and verification provider Storyful.
Hey kids (or rather, parents), Santa‘s got a brand new bag — and a Facebook page, too! He’s communicating directly to your child with old-fashioned tidings in a newfangled way, via customized videos you can create yourself (without taking direct credit, of course)! Want to be Santa’s little (or big) helper this Christmas and give your child the thrill of their young lives? Right this way …
Facebook users are going to like this news, and page administrators will likely not: The social network announced Friday that users will begin seeing fewer promotional posts — not ads, but posts from pages – in their News Feeds starting in January.