Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.
Facebook users who like the pages for television shows are 75 percent more likely to watch those shows, according to a recent study by media giant Viacom and its Viacom International Media Networks division.
In January, Facebook prevented Twitter-owned video-sharing application Vine from accessing its find friends application-programming interface. Now, according to one report, the social network may be testing a video-sharing feature of its own.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
It’s not quite the Facebook video ads that have been the subject of rumors, but social rich media advertising platform Moontoast and user-generated-video platform VideoGenie announced Thursday that they have teamed up to integrate VideoGenie’s capabilities for capturing and managing user-generated video with Moontoast’s ad units.
Facebook wants users to be able to post to the News Feed from anywhere on the site, even when they are already on the News Feed. Some users are seeing a post button on the top of the site. Facebook was testing a similar button in March.
Facebook is a key component of the campaign by Women’s Health to support National Women’s Health Week, which runs through Saturday, as the magazine is using the social network to feature video chats, original videos, and interviews with Facebook users on how they use social media to stay healthy, shed bad habits, and motivate others.
Facebook Software Engineer Josh Wiseman, who has contributed to pretty much every aspect of the site — Timeline, chat, photos, videos, and more — has left the company for an engineer-in-residence position with The Social + Capital Partnership, according to AllThingsD.
McAfee Internet Security Expert Robert Siciliano shared his list of 10 mistakes graduates should avoid on social networks in a post on McAfee blog, pointing out that the security company’s Love, Relationships, and Technology study found that 13.7 percent of respondents aged 18 through 24 knew someone who lost their job due to images or messaged that were publicly posted.