Facebook began testing the ability for Power Editor users to preview News Feed ads as early as last September, and the social network confirmed to sister blog Inside Facebook that it began rolling out the feature and other changes to Power Editor last week, with all Power Editor users receiving the updates “over the next few weeks.”
More than 17 million videos related to the ALS Ice Bucket Challenge were uploaded to Facebook between June 1 and Sept. 1, and they were viewed more than 10 billion times by more than 440 million users, the social network said in an update Tuesday.
Hyperlapse, the new time-lapse video application from Instagram, has only been available since late August, but it has already found its way into a music video by Fall Out Boy, by way of agency Beutler Ink.
Facebook announced that it has been averaging more than 1 billion video views per day since June, with 65 percent of them on mobile, and brands and users that post videos will now be able to see how much of those 1 billion-plus views they were responsible for, as public videos from users and pages will now display view counts.
Bluetooth-speaker manufacturer Jam Wireless Audio may have been one of the first brands to tap the new Hyperlapse time-lapse video application from Instagram for marketing purposes, but it now has plenty of company, as the Facebook-owned photo- and video-sharing network shared some more examples in a post on the Instagram for Business blog.
Building up a following on Facebook is an intricate balance between posting things of interest, fostering engagement and giving your followers a reason to keep you in their News Feeds. It is a delicate house of cards — and the wrong social media wind can bring destruction. And like the Paul Simon song, “50 Ways to Leave Your Lover,” there are probably that many ways and more to drive all that traffic AWAY from your page. Let’s explore a few that you may be missing:
The latest update to Facebook’s Slingshot photo- and video-sharing application eliminated the app’s most prominent and most controversial feature, as users can now sling their shots as locked or unlocked, eliminating the need for recipients to sling their own shots before viewing the shots they receive.
Facebook users can get satisfaction, as official concert films and documentaries featuring The Rolling Stones are now available on a video-on-demand basis via the band’s Facebook page following the creation of an application by Eagle Rock Entertainment, which oversees many of the group’s home-video releases, and Facebook VOD platform Screenburn Media.
The Facebook page for NBC Nightly News with Brian Williams topped 1 million likes Wednesday morning, and Williams posted a video to mark the milestone and announce an upcoming question-and-answer session.