Facebook Journalism Program Manager Vadim Lavrusik and Scott Hershkowitz, who handles strategic partner development in sports and media for the social network, offered 12 best practices for media companies’ Facebook pages in a note on the Facebook + Media page.
Last month, Facebook announced some major milestones for games and laid out plans for the future for roughly 300 people at the Game Developers Conference in San Francisco. For those who missed out, Facebook recently released some videos recapping the panels from the conference.
Facebook’s News Feed is sorted by an algorithm that many people call EdgeRank. It weighs not only the timeliness of posts, but their relevance to users. Facebook wants to make sure that the posts users see within News Feed are the ones they’ll be most likely to engage with. It’s why users tend to see posts from pages they’ve commented on and friends they’ve shared with more often than pages and people they don’t really post about. Mike Maghsoudi of PostRocket and Facebook expert Jon Loomer both explained the algorithm in posts recently.
Not everyone is a fan of Facebook’s post-sorting algorithm, which determines News Feed placement based on with whom users would be most likely to engage. But if you’re trying to see more of your best friend’s Facebook posts, or fewer from a habitual oversharer, there is a way to set these preferences.
Although 65 percent of Web users access videos directly and 30 percent discover them via search, the users who are most likely to complete watching those videos come from Facebook (3 percent), Twitter (1 percent), and other social networks (1 percent), according to The U.S. Digital Video Benchmark, which was released by Adobe Wednesday.
Beyond Facebook’s Makeover: If Text Is ‘Dead,’ How Will Advertisers (Finally) Start Monetizing Photos?
Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.
We know that Facebook has roughly 618 million mobile users, but how are they interacting with the social network from their smartphones? A comprehensive study by Facebook and IDC shows that most users on mobile check their News Feeds frequently. Several users copped to checking Facebook from their phones at the movies and while they’re at the gym.
Facebook recently redesigned its News Feed to show off more visual content, with photos and videos getting a makeover. It’s no surprise that this kind of content is most engaging, especially on mobile. As Viewbix CEO Jonathan Stefansky told AllFacebook, mobile engagement rates on videos are nearly double those of desktop.
Facebook Measurement’s James Dailey, Aggregate Knowledge’s Rob Gatto Discuss Cross-Publisher Measurement Effectiveness
James Dailey of Facebook’s measurement team and Aggregate Knowledge President Rob Gatto are featured in a 15-minute video discussion on the Facebook Studio blog on how to approach consistent, cross-publisher advertising measurement.