View Tags - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 24 May 2013 20:09:57 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Facebook: Atlas View Tags Can Now Track Custom Audiences, Partner Categories, Lookalike Audiences Facebook acquired Atlas Solutions from Microsoft in February and extolled its virtues during its first-quarter earnings call earlier this month. Now, the social network told its largest advertisers that Atlas’ view tags can be used to track targeted ads using its custom audiences, partner categories, and lookalike audiences options, sister blog Inside Facebook reported.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/atlas-view-tags_b118182#disqus_thread http://allfacebook.com/atlas-view-tags_b118182 http://allfacebook.com/?p=118182 Thu, 23 May 2013 11:14:46 +0000 Spruce Media On The State Of Facebook Advertising In The Fourth Quarter Of 2012 Facebook’s fourth-quarter earnings call is set for Jan. 30, but Facebook advertising solutions provider Spruce Media offered its early look at the state of advertising on the social network during the last three months of 2012, and the company was optimistic that the sector will continue to grow.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/spruce-media-state-of-facebook-advertising-4q-2012_b108757#disqus_thread http://allfacebook.com/spruce-media-state-of-facebook-advertising-4q-2012_b108757 http://allfacebook.com/?p=108757 Thu, 17 Jan 2013 16:29:42 +0000 Tackling 175 Toyota Dealers’ Facebook Pages The challenge: To unify and clean up the Facebook messaging and presences of 175 Toyota dealers in the Southeast region of the U.S. 22squared Senior Vice President of Earned and Emerging Media Chris Tuff and Southeast Toyota Marketing Communications Manager Julie Tullis spoke about the progress they made on that front in just six weeks at a panel at the AllFacebook Marketing Conference in New York Wednesday, Dominating Scale with Facebook Technology to Drive True ROI.

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New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/toyota-22squared-allfacebook-marketing-conference_b106119#disqus_thread http://allfacebook.com/toyota-22squared-allfacebook-marketing-conference_b106119 http://allfacebook.com/?p=106119 Wed, 05 Dec 2012 11:13:18 +0000 Facebook’s View Tags Show That Views Can Be More Valuable Than Clicks As Facebook advertisers try to find ways to get users to click on ads, new statistics show that the impression is probably more valuable than the click. TechCrunch learned more about Facebook’s view tag feature, which allows advertisers to track users who view ads, but who do not click on them. The site reports that, in one example, 87 percent of conversions came from impressions, rather than clicks.

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New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/facebook-view-tag-impressions_b105156#disqus_thread http://allfacebook.com/facebook-view-tag-impressions_b105156 http://allfacebook.com/?p=105156 Tue, 20 Nov 2012 18:14:18 +0000