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Facebook Is ’800-Pound Gorilla’ In 2012 Elections, Cites ‘CQ Researcher’ Report

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The winners and losers aren’t yet known in the 2012 Presidential Election, but that hasn’t stopped one publication from taking an in-depth look at the candidates’ use of Facebook and many other social media platforms. CQ Researcher recently published a thorough report on this topic, “Social Media and Politics: Do Facebook and Twitter Influence Voters?”

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Missouri Candidate Wins Facebook Race But Loses Election

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Missouri Republican voters cast ballots Tuesday in a tightly contested three-way Senate primary race, and one candidate was not only leading in the polls ahead of the vote, but seemingly running away with the race on Facebook. However, despite losing his primary race to Rep. Todd Akin (R-Mo.) Tuesday night, there are lessons that candidates can learn from businessman John Brunner’s Facebook strategy.

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