Marketing cloud technology provider Unified and social rich-media advertising provider Moontoast will announce at the Digiday Brand Summit Monday in Nashville, Tenn., that the Moontoast Social Rich Media Ad Platform has been integrated with Unified’s Social Operating Platform.
Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
Social experience creator Mass Relevance announced the launch of its new Mass Relevance Platform, aimed at enabling brands, media outlets, and ad agencies to easily integrate authentic social content into visual experiences.
The Pinterest Pin It button has overtaken Facebook’s like button on the product pages of the 872 retailers that were analyzed in a new report from social commerce company 8thBridge, which also found that engagement on brands’ Facebook pages was down 27 percent versus 2012.
If you’ve only just recovered from the Bitstrips epidemic, you might want to sit down, and not at your computer: The next big (albeit slightly less annoying) Facebook craze is coming. It’s called Flipagram, and it’s the latest chart-topper in the App Store.
Late last month, Postano, the social platform from application-development-solutions provider TigerLogic, described how universities have tapped its system to collect and curate content from Facebook, Instagram, Twitter, Vine, and other social networks, and display that content on large screens during sporting events. Wednesday, Postano introduced Postano 2.0.
Last month, we told you about Facebook’s new Feedback Panel and how its eerie data gathering COULD potentially save your marriage. This month, there’s another round of feedback panel questions to share — and more for us to subjectively interpret from the questions!
College students are among the most active users of Facebook and other social networks, and athletic events such as football games trigger activity on those social networks, so Postano, the social platform of application-development-solutions provider TigerLogic, developed a way to display related social media posts at those games.