Give it three hours, and then move on to the next one: That advice comes from Facebook analytics and advertising company Optimal, in reference to how long it should take for page administrators to determine if their content has gone viral.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. 
To show viral activity, we could post graphs, charts and just a plain list of numbers. Facebook, through its Stories program, took virality a step further. Facebook Stories took three images from celebrity George Takei and created an intriguing visual representation of sharing through the social network.
There’s no telling what will go viral on Facebook these days — even a rant on the page for Bodyform, a brand of sanitary napkins, by a British man.
Facebook has persuasive powers, but can the social network curtail bad behaviors such as smoking? That’s what researchers want to find out. A study in the most recent issue of Science magazine tries to figure out whether or not Facebook has the kind of power to help people change for the better.
Thunderclap, a mass-messaging service that gained popularity on Twitter, has set its sights on Facebook. Twitter recently booted Thunderclap from operating on its network, so now its organizers are gearing up to run on Facebook.
The tweak to people talking about this numbers by including viral shares, first reported two weeks ago, has gone live.
The viral hit video “The Man Without a Facebook” has been nominated for a Webby Award. This is the second Webby nomination we’ve encountered that involves something removed from Facebook, although admittedly the video is a satire about someone not using the social network at all.
While Facebook users certainly have the best of intentions in copying and pasting advice about timeline, erroneous information about the advanced profile is circulating among users’ status updates.
‘Tis the season to forward humorous cartoons about Santa Claus on Facebook.
Facebook has supplied a list of the 40 articles shared the most on the site in 2011 so far, and there are some good insights for marketers on what kinds of stories people like to relay on the site.
