Viralheat, a Facebook marketing platform, announced Wednesday a way that users can manage their Facebook pages on the go, with an iPhone application. From the app, Viralheat users can access the Viralheat stream, engage with Facebook fans, and publish updates. Page managers can also analyze data for their connected Facebook, Twitter, and LinkedIn accounts.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. Viralheat, which allows marketers to track the effectiveness of their Facebook pages, has added a new feature to its media marketing suite — Smart Stream. This new utility lets users customize smart filters to view brand mentions by keyword on Facebook, as well as other social media sites, such as Twitter and Pinterest.
