Facebook is at it again: Have you heard about the updates that affect business pages? If you manage a business page, you’ll want to know about them. Let’s jump right in.
The revamped page insights Facebook began testing with select page administrators in June have been refined based on feedback from those admins and are now being rolled out to all pages, along with some new features, the social network announced in a post on its Facebook for Business page.
Select Facebook page administrators will be invited to participate in a test of changes to page insights, which include breaking out the elements that make up the social network’s people talking about this metric.
Companies that use Business Wire to release information to the media can now track how their content performed on Facebook and other social media platforms with the media-distribution company’s addition of Social Media Monitoring Reports from social analytics platform Nuvi.
Give it three hours, and then move on to the next one: That advice comes from Facebook analytics and advertising company Optimal, in reference to how long it should take for page administrators to determine if their content has gone viral.
We recently sat down with Chad Wittman, founder of EdgeRank Checker, to talk about his company’s newest product — PostAcumen. Wittman talked about what PostAcumen can offer for major brands on Facebook and how it can solve the problem of return on investment.
To show viral activity, we could post graphs, charts and just a plain list of numbers. Facebook, through its Stories program, took virality a step further. Facebook Stories took three images from celebrity George Takei and created an intriguing visual representation of sharing through the social network.
Facebook page insights will be updated to more accurately measure the virality of your content beyond friends of fans.
Just under two percent of a page’s fans reshare posts, on average, according to statistics from EdgeRank Checker.
J.C. Penny is enjoying a a lot of word-of-mouth marketing on Facebook thanks to celebrity spokesperson Ellen DeGeneres, and the advertisements haven’t premiered yet.