Facebook is facing an actual lawsuit over virtual currency, with Austin, Texas-based Kickflip, which does business as Gambit, claiming that the social network violated antitrust laws with its entry into the sector and resulting terms.
By their very nature, sports are social, and social applications developer Fanhood officially launched a new social gaming platform on Facebook Tuesday aimed at allowing fans of all major professional and college sports to experience the games together.
Facebook application users aren’t as anti-advertising as you might think, but standard online banner ads won’t cut it, as they want innovative, interactive units, according to the results of a recent study conducted by Harris Interactive for social and mobile advertising platform MediaBrix.
Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.
While gambling may fall afoul of Facebook’s platform policies, applications promoting gambling on sporting events for virtual currency are apparently acceptable to the social network., with soccer gambling app 90Live launching earlier this week, followed closely by BettingSTAR, which adds Major League Baseball and the National Basketball Association to its offerings, along with European soccer.
Facebook users now have another way to obtain virtual currency, compliments of application discovery service and mobile ad network Tapjoy and pay-per-call marketer RingRevenue, but there’s a catch: You must pick up the phone and call advertisers.
Facebook users in Singapore don’t really understand how to use virtual currency to buy premium items in social games, but seem willing to experiment after learning more about the concept.
Facebook announced today an expansion to their Facebook Credits program, including a disclosure of the revenue share they’ll be taking. According to Deborah Liu’s post on the Facebook Developer blog, Facebook Credits supports purchase via fifteen currencies, several credit cards, mobile payments, and recently PayPal, and that they’ll be rolling out the program to more developers over time.
In Part 1, we looked at the history of Facebook Credits and the varying degrees of the many phases of the rollout. Here, in Part 2, we look at what’s available today and what we can expect soon.