Virtual Currency - AllFacebook

Facebook Faces Antitrust Suit Over Virtual Currency

David Cohen — Mon, 29 Oct 2012 15:35:30 +0000

Facebook is facing an actual lawsuit over virtual currency, with Austin, Texas-based Kickflip, which does business as Gambit, claiming that the social network violated antitrust laws with its entry into the sector and resulting terms.

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Sports Fans On Facebook Can Put Their (Virtual) Money Where Their Mouths Are With Fanhood

David Cohen — Tue, 09 Oct 2012 18:22:56 +0000

By their very nature, sports are social, and social applications developer Fanhood officially launched a new social gaming platform on Facebook Tuesday aimed at allowing fans of all major professional and college sports to experience the games together.

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Study: Facebook App Users Aren’t Anti-Advertising, But Banner Ads Won’t Cut It

David Cohen — Wed, 15 Aug 2012 09:25:23 +0000

Facebook application users aren’t as anti-advertising as you might think, but standard online banner ads won’t cut it, as they want innovative, interactive units, according to the results of a recent study conducted by Harris Interactive for social and mobile advertising platform MediaBrix.

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Facebook Action Tracking To Allow Advertisers To Optimize Campaigns Based On Several Metrics

David Cohen — Thu, 26 Jul 2012 11:00:35 +0000

Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.

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6 Ways To Use Advertising To Improve App Acquisition And Monetization On Facebook

Guest Writer — Wed, 27 Jun 2012 15:17:35 +0000

Mitchell Weisman is CEO at global marketing and digital advertising company LifeStreet Media. He will be appearing on the Monetizing Facebook Games Through Advertising panel Thursday at 9:15 a.m. PT at the AllFacebook Marketing Conference in San Francisco.

There are more than 9 million applications and websites integrated with Facebook. Here are six tips to help you stand out and make more from your Facebook app with advertising.

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BettingSTAR Enters Facebook (Virtual) Sports Gambling Arena

David Cohen — Fri, 08 Jun 2012 16:31:08 +0000

While gambling may fall afoul of Facebook’s platform policies, applications promoting gambling on sporting events for virtual currency are apparently acceptable to the social network., with soccer gambling app 90Live launching earlier this week, followed closely by BettingSTAR, which adds Major League Baseball and the National Basketball Association to its offerings, along with European soccer.

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Want Facebook Credits Or Other Free Loot? Call An Advertiser

David Cohen — Tue, 10 Jan 2012 12:33:58 +0000

Facebook users now have another way to obtain virtual currency, compliments of application-discovery service and mobile ad network Tapjoy and pay-per-call marketer RingRevenue, but there’s a catch: You must pick up the phone and call advertisers.

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REPORT: Singapore Is Slow To Pay For Facebook Games

David Cohen — Tue, 02 Aug 2011 17:35:59 +0000

Facebook users in Singapore don’t really understand how to use virtual currency to buy premium items in social games, but seem willing to experiment after learning more about the concept.

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Facebook Announces Credits Terms For Developers

Raj Dash — Thu, 25 Feb 2010 19:48:17 +0000

Facebook announced today an expansion to their Facebook Credits program, including a disclosure of the revenue share they’ll be taking. According to Deborah Liu’s post on the Facebook Developer blog, Facebook Credits supports purchase via fifteen currencies, several credit cards, mobile payments, and recently PayPal, and that they’ll be rolling out the program to more developers over time.
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Facebook Credits – Part 2: What's Here and What's Next

Neil Vidyarthi — Tue, 26 Jan 2010 17:06:17 +0000

In Facebook Credits – Part 1, we looked at the history of Facebook Credits and the varying degrees of the many phases of the rollout. Now available in at least 14 applications, Facebook Credits is moving from a small number of test applications to widespread implementation. So what applications are Credits now available in and what’s in the immediate future for Facebook Credits? We will answer those questions in more in the second part of our two part series on Facebook Credits.
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Facebook Begins Testing Virtual Currency

Nick O'Neill — Sat, 04 Apr 2009 12:03:05 +0000

There has been speculation for well over a year now about Facebook’s “soon to launch” virtual currency, but up until now, no services had been rolled out. As of last night, Facebook began testing the ability to let users send credits to each via comments according to Venturebeat’s Eric Eldon. Facebook has previously reached out to developers via the developer forum for testing out a virtual currency system but since then very little has been mentioned.
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